HATCH

02/25/2019

With new reports from both Forrester and Altimeter on the challenges of digital transformation, consider what this means for the role you play in your company’s path to digital. Here’s a great read to help:

Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.

02/04/2019

The top digital agency concern for 2019 is client in-housing. Here's an interesting read on what some agency exec's think and how they plan to deal with it:

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.

01/14/2019

Kicking off the workweek with an interesting read on developing marketing tech. As Walgreens begins pilot testing for smart digital cooler doors in the U.S., the in-store consumer experience could shift to a more dynamic and personalized one:

The refrigerator and freezer doors act as a digital merchandising platform that depicts the food and drinks inside in their best light, but also as an in-store billboard that can serve ads to consumers who approach, based on variables such as the approximate age the technology believes they are, the...

01/03/2019

In the spirit of the new year, HATCH is proud to support
Sweet Paws Rescue, a local non-profit shelter that rescues dogs and finds them new forever homes. To help, visit sweetpawsrescue.org!

01/02/2019

As the use of Facebook Stories grows, many businesses are considering its worth as part of their overall digital marketing process. The new CTA stickers being tested for Stories on the platform may change that!

Facebook's added a new set of CTA stickers for Page-originated Stories, providing another incentive for businesses to try Stories out.

12/27/2018

Thanks to our partners for all of the goodies and well wishes! We hope everyone had a relaxing holiday and are looking forward to another great year with our wonderful clients, partners and friends!

12/07/2018

We had a great time visiting the BCBSMA booth this week at the ! What a unique and engaging way to connect with the inspiring community of women in attendance

11/16/2018

Another successful HATCH family Thanksgiving celebration in the books! Wishing everyone joy as we head into the holiday season!

09/24/2018

The viral response to a prank by two Texas college students has lead McDonald's to embrace their message about diversity, and invite them to be part of a future marketing campaign.

Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign. 

09/19/2018

The digital duopoly of Google and Facebook may not be going anywhere for a while, but Amazon is gaining ground.

Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.

09/14/2018

Metrics are a critical component to any social media presence, but it can often be difficult to determine just which ones matter most. Here's a quick look at 5 key metrics for social success.

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

09/12/2018

LinkedIn has been pushing out a lot of updates lately, offering a much more robust experience for brands, advertisers, and individual professionals. A recent update to LinkedIn Groups adds support for rich media, notifications, and mobile management; while also removing features that some felt enabled spam and diminished the appeal of Groups.

LinkedIn is rolling out its new Groups experience, which aims to re-ignite the platform's once vibrant groups offering.