AM Navigator

02/20/2026

15 Reasons to Work with an Affiliate Marketing Agency

When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can't vouch for in-house employees and freelancers, since I've seen both good, bad...

12/23/2025

Big Media, Affiliate Marketing, and Product Recommendations

Earlier this year, when The Washington Post reached out for my input on how to treat online product recommendation lists published by big media, I had a lot to say. My thoughts ultimately appeared in the article boiled down to this: However, in this blog post, I would like to give a more thorough an...

11/20/2025

Awesome new write-up by Mihaela Olaru (and just in time for your 2026 planning)!

In today's competitive landscape, holistic marketing is a necessity for any company looking to grow its affiliate marketing program and its business as a whole. But what exactly does this concept mean and how does it apply to affiliate marketing? At its core, holistic marketing is about aligning all...

09/18/2025

"Innovate or die, and there's no innovation if you operate out of fear of the new or untested," wrote Robert Iger, the CEO of The Walt Disney Company. If anything, it's exactly innovation that's been the key ingredient for success in the ever-evolving industry of affiliate marketing. Karima Hassa's freshly-published piece wonderfully highlights the industry's key trends and technologies that have been shaping it over the past decade. Let us know if we've missed anything that belongs there!

Over the past decade, affiliate marketing has evolved from basic, manual strategies into a sophisticated, technology-driven field. Entrepreneurs, e-commerce professionals, and digital marketers have leveraged these advancements to scale their businesses in unprecedented ways. In this post, we will e...

09/15/2025

It's exciting and rewarding to step outside the traditional boundaries and intermediate brand partnerships, especially with great brands like Ulike UK and and their amazing teams. Check out the great they're running, and we have a lot more in the works...

New Origin Mattress and Ulike UK collaboration, supported by AM Navigator, focuses on the importance of restful sleep and silky-smooth skin for a better life.

08/23/2025

It's always a pleasure to work with the amazing team at NapLab for giveaways like the one they're running now, for SweetNight Sleep. If you're in the market for a new , this is your chance to win one and, if you don't, you can use code NAP25 to save 25% extra. Right in time for , don't you think?
And it's not just any mattress, it's a mattress with 4-in-1 firmness and Contouring Curve™ design, currently on sale for less $470/12'' queen.
Would you like to partner with SweetNight, or have your own brand and products promoted through a high-performing ? Get in touch!

Enter now for a chance to win a brand new SweetNight Prime mattress. Given is open now and we'll draw the winner on 9/16/2025.

06/19/2025

According to a recent Performance Marketing Association study, grew 49.8% (from $9.1B in 2021 to $13.62B in 2024), outpacing e-commerce growth by 2x. Is your business leveraging the power of affiliates yet? We can help!

02/28/2025

Microsoft Shutting Down Skype, Initially Built by Affiliates

This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right tre...

01/29/2025

Proud to see our client, The Microbrewed Beer of the Month Club, shortlisted by . If you've tried their beer and liked it or would like to support a small business that puts quality and customer satisfaction above everything else, any vote would be highly appreciated. If you're an interested in testing, please reach out!

The Microbrewed Beer of the Month Club: Vote for your favorite beer club!!

11/14/2024

Coupons and Discounts in Affiliate Marketing Programs

Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate progra...

11/04/2024

Looking for premium , , or to enjoy and promote? We have the best and gifts! Thoughtfully curated from thousands of premium products, they're available at .com and ready to take your holiday gifts and earnings to the next level!
Join us at https://signup.cj.com/member/signup/publisher/?cid=2397857 #/

08/07/2024

How to Migrate an Affiliate Program to a New Platform

Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch bet...