Hidden Equity - Online Marketing

01/28/2014

"In 2014, say experts, digital marketing is no longer simply a way to bump up brand awareness: It has become essential."

In 2014, small businesses in search of customers find that talking up their brand on Twitter, Facebook and other social networks is essential.

01/16/2014

How do you feel about video ads in your Facebook news feed?

But if I knew how to manage my portfolio safer and smarter than most hedge fund managers, I could realistically grow my wealth.

12/17/2013

How do you feel about the recently launched auto-play ads on Facebook? They'll soon be popping up in your news feed!

Facebook's auto-play video ads are here.

12/13/2013

Are you telling compelling stories on social media?

Three social media giants have released new features that will change the way you interact with your audience.

12/04/2013

A strong social media strategy is essential for any small business.

This post is brought to you by Simply Measured. If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work ...

12/02/2013

Which social media platforms are right for your business?

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.

11/26/2013

Customer feedback will always help steer you in the right direction!

Salespeople know the acronym ABC means "Always be closing" — it's their way of life. But entrepreneurs should also know ABA — "Always be adapting." When you first write a busine...

11/21/2013

Here are a few social media stats that may surprise you!

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

11/18/2013

Are you asking these questions when tracking your social media ROI?
http://www.entrepreneur.com/article/229948

11/08/2013

Are you taking advantage of mobile advertising??

The shift in advertising is moving to mobile. If you don't have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.

11/07/2013

What is the value of social?

As the value of Twitter soars on Wall Street, I found myself wanting a snapshot of where social media stands right now. Broadly speaking, how are companies using social media? Is it mainly just for marketing? What kind of impact do businesses really feel it is having? What kind of budgets [...]

11/05/2013

Time is of the essence when it comes to crafting a social media response.

The good news and bad news about social media is that it's instant communication. It's real-time access to customers and it's changeable