Catalyst

06/08/2023

Attention e-retailers! Expanding into the Canadian market? 🇨🇦🛍️ Learn about the essential factors for success in the Great White North by checking out the article from our Managing Director, Tarik Mughisuddin, here ⬇️

Expanding your e-retail activity into Canada is a great opportunity to scale your business, as the Canadian e-retail marke is one of the world’s fastest growing e-commerce markets in the world.

01/13/2023

2023 marks a very special year for Catalyst: It’s our 25th Anniversary! Born the same year as Google, Catalyst has embodied 25 years of grit, innovation, industry recognition, and stellar service to our clients. The longevity of our employees, and how we adapt to market changes is testament to our resourcefulness and resilience. We look forward to the next 25 years! 🎉

06/28/2022

Retail media is booming. Our new original research found that some key trends have developed and converged to dramatically shape the relationship between brands, shoppers and retailers. Our study also reveals that:
· Shoppers want simplicity, convenience, and better offers.
· Brands want to build closer relationships with shoppers based on their growing data footprint, but are challenged by fragmentation of touchpoints.
· Retailers want to capitalize on advertising and media investments as a revenue source after seeing their partners and competitors succeed.
Take a deeper dive and download the full report now to read more! https://bit.ly/theretailparadigm

06/15/2022

IT'S HERE! Part 2 of our new is live! This report is based on a survey of 333 U.S. marketers working for brands and agencies, and includes insights from a range of individuals working for brands, agencies, and retail platforms.

Our study, produced in partnership with Xaxis and London Research, found that:

- is significantly ahead of all other channels except social media in terms of marketing budget growth this year.
- Marketers are responding to consumers’ ‘fluid and flexible’ approach to shopping by increasingly moving to outcome-based budgeting and focusing on what works.
- The strategic importance of retail media, combined with the complexity of the retail media ecosystem, is driving the reliance of brands on their agency partners when it comes to investment in this channel.
- Three-quarters of brands recognize that retail media is shortening the customer journey and changing the role of .
To learn more, download both reports now! www.catalystdigital.com/research/retail-paradigm

06/13/2022

There are many participants in the complicated dance of , but the three most important are the brands, the shoppers, and the retailers themselves. Part 1 of our report The Retail Paradigm: The Evolution of Consumer Shopping, looked at the behaviors and attitudes of consumers as the world starts to emerge from the pandemic.

This Wednesday, June 15th we are releasing Part 2 of our study, The Retail Paradigm: How Brands Are Investing in the Future of Shopping, which looks at how brands are responding, the barriers they face, and the further actions they need to take.

Download Part 1 now! 🛒 https://bit.ly/thenewretailparadigm 🛒

06/09/2022

Our latest 2-part dives into the evolution of the retail commerce landscape and consumer shopping trends. What we’ve learned is that there is a major shift happening, and consumers are adopting new behaviors to whatever best suits their needs. The shopper journey is very fluid, and is driven by many factors such as convenience and price.

Download part 1 now to learn more about the new Retail Paradigm, and stay tuned for part 2, dropping soon! https://bit.ly/thenewretailparadigm

06/07/2022

“Some retailers are probably thinking ecommerce is going to subside now that mask mandates are starting to fall off. But the reality is, if you think about humans in general, we become highly habituated. And it only takes something like six weeks to establish a new habit. Now we’re two years into this, habits are entrenched and that’s really not going to go away.” Doug Chavez, WPP’s VP of Strategic Partnerships.

Download Catalyst and Xaxis’ new commerce research and hear more from industry experts like Doug on how 71% of US consumers are shopping more online than they did before the pandemic. https://bit.ly/thenewretailparadigm

06/06/2022

sites like Amazon are experts at targeting shoppers. According to our new original research, The Retail Paradigm, these platforms shorten customer journeys, since the entire shopping process from inspiration to checkout happens on the same platform. Our findings show that 51% of US consumers start their online shopping on ecommerce/retail sites.

Want to learn more on the evolution of shopper behavior? ⬇️ Download the full report to get more detailed insights on all things https://bit.ly/thenewretailparadigm ⬇️

05/10/2022

🚨 IT'S HERE! Catalyst and Xaxis' new is live! In partnership with London Research, we conducted a two-part original study to understand changes in consumer shopping and their impact for marketers.

Our findings examine consumer attitudes and behaviors around and the rise of , highlighting the whole customer journey from inspiration to purchase, and shedding light on ways marketers can adapt and deliver a coherent, consistent experience at every touchpoint and really close the gaps between their brands and consumers.

Download your copy now! ⬇️ https://bit.ly/thenewretailparadigm

05/02/2022

Coming Soon! In just a few more days, we are releasing our latest and report on the evolving consumer landscape and how shifts in behavior across all areas of life will reshape consumer decision journeys. If you'd like to get notified of its release, comment below or visit https://www.catalystdigital.com/get-notified/

05/02/2022

Coming soon! In just a few more days, we are releasing our latest and report on the evolving consumer landscape and how shifts in behavior across all areas of life will reshape consumer decision journeys. If you'd like to get notified of its release, comment below or visit https://www.catalystdigital.com/get-notified/