06/04/2026
The buying journey just changed β forever.
In the latest episode of Marketing In The Now, host David Reske welcomes back Mike Ensing, CEO of Revere, to unpack the "AI brand control crisis" reshaping how brands are discovered, evaluated, and chosen.
Buyers aren't starting with Google. They're not ending with your website. AI is now driving "clickless search" β and agents that execute purchases autonomously are already on the horizon.
Mike breaks down his six pillars of AI brand transformation and why no press release will fool an LLM that knows your product falls short.
Full episode here π https://f.mtr.cool/ccldafkmot