11/27/2023
New Episode! "The DOs and DON'Ts of Nursing Home Marketing"
In this episode of the Nursing Home Podcast, we explore the risk management side of marketing for healthcare facilities with Christina Woldrick, director of Risk Management at Friends Services Alliance. With over 30 years of experience, Christina shares insights from her transition from medical malpractice defense to healthcare risk management. We delve into the implications of the Fair Housing Act of 1968 on senior living communities and discuss common forms of discrimination and the concept of reasonable accommodation for disabilities.
We further discuss the risks concerning fair housing rules in marketing, the potential pitfalls in targeting particular groups, and the importance of educating staff and residents about their rights. Lastly, Christina emphasizes the importance of discussing and defining risk tolerance within the healthcare community to avoid potential legal issues.
In this episode of the Nursing Home Podcast, we explore the risk management side of marketing for healthcare facilities with Christina Woldrick, director…