Teak Media + Communication

06/19/2026

Today we honor Juneteenth, the day enslaved people in Texas learned of their freedom in 1865, two and a half years after the Emancipation Proclamation.

This delay reminds us that proclamations alone don't create change. Real freedom requires action, enforcement, and ongoing commitment. Juneteenth celebrates both the joy of liberation and the persistent work of building true equality.

As we commemorate this pivotal moment in American history, we recognize the resilience of those who fought for freedom and the responsibility we all share in continuing that fight for justice today.

06/18/2026

How do you earn media coverage for one of the biggest dates in American history?

You start months before anyone else is paying attention. Old North Church & Historic Site's PR strategy for America's 250th is a masterclass in patience, planning, and building the conditions in which coverage becomes possible.

Read more:

America’s 250th anniversary on July 4, 2026 is coming up fast.For most people, it means cookouts, fireworks, and a long weekend.

06/17/2026

Congratulations to our client 2Life Communities on winning the Excellence in Innovation Award at the Massachusetts Council of Nonprofits' 2026 Nonprofit Excellence Awards! 🏆

2Life was recognized for creating Opus Newton, a first-of-its-kind housing model for middle-income seniors. The beautifully designed apartments are for "The Forgotten Middle," solving a housing gap that has long gone unaddressed for seniors who cannot afford more expensive complexes nor qualify for lower-income options. It's such a success that there is now a long waitlist to get in.

Tonight, hundreds of nonprofit and business leaders will gather at New England Aquarium to celebrate the most innovative, creative, and effective nonprofit work happening across Massachusetts. 2Life absolutely belongs in that company.

We are proud to support organizations doing work this important. 🙌

06/17/2026

Most movements mark 20 years with a look back. The B Corp community is more interesting than that: this milestone is really a question about what comes next.

Teak Media has been part of this community since the early days – 2013 to be exact. We're currently going through our fourth recertification, and what draws us back every time is the question the movement keeps asking: how can we use business as a force for good?

Congratulations to B Lab on 20 years of proving that business can serve a triple bottom line of people, planet, AND profit, and to the thousands of companies worldwide who've made that proof tangible.

06/15/2026

As we mark America's 250th anniversary, it's worth remembering: the colonists organized a revolution before they fought one.

Samuel Adams' Committees of Correspondence. The Sons of Liberty. The Boston Tea Party. All of it started with getting the word out, building consensus, and moving people to action.

Sound familiar? Read how social media became the modern-day town square and what it means for nonprofits:

For nonprofits working on issues that matter, this moment is a reminder that social media has made grassroots organizing extremely accessible

06/12/2026

Our founder Jackie Russell was recently featured on the Sages of Industry podcast, hosted by Lynne Brodie, discussing public relations as a force multiplier for organizations doing meaningful work.

Jackie shared her journey from journalism to founding Teak Media in 1997, the early influence of Jerry Greenfield (Ben & Jerry's), and why mission-driven organizations need strategic communications to be seen, trusted, funded, and supported.

The conversation explores values-based business, the B Corp movement, authenticity in messaging, and why organizations solving real problems need visibility to grow their impact.

"Strategic communications that drives credibility and recognition is very helpful for mission-driven organizations that compete for attention and funding.”

Listen to the full episode: https://podcasts.apple.com/us/podcast/007-jackie-russell-of-teak-media-discusses-b-corp/id1894954630?i=1000769624510

06/11/2026

"We're not in this old way of 'I want my name on the building.' More like, 'I'm funding an initiative because this is the right thing to do and because I know the work is necessary.'”

The Boston Globe explores how women are reshaping philanthropy, moving from transactional giving to collaborative partnerships that center community needs and build long-term sustainability.

By 2030, women will control $34 trillion in investable assets, and their relationship-driven approach is already transforming how nonprofits and foundations work together.

Essential reading for anyone in the mission-driven space.

More donors and foundation heads are women than ever before — and they’re giving in new ways.

06/10/2026

Your contacts are only your contacts as long as you are providing good content.

That's how we've always operated at Teak, and it was validated at a recent PRSA Boston "Meet the Editors" event with reporters and editors from the Boston Business Journal.

Read what we learned about what reporters actually want from PR professionals:

Recently, my colleague Jenn and I attended an event in the PRSA Boston's "Meet the Editors" series, which featured a meet-and-greet with

06/08/2026

What does purpose-driven business actually look like at scale? Beyond the mission statement and the marketing, what does the operating model entail?

This Thursday, June 11, Conscious Capitalism Boston is heading to ButcherBox headquarters in Watertown to find out. Founder and CEO Mike Salguero will share how he’s built a mission-driven brand around employee ownership and stakeholder orientation, two principles that define what Conscious Capitalism looks like in practice.

This is part of the Conscious Capitalism in Action series: real companies, honest conversations, practical insights. There's a behind-the-scenes tour experience, a fireside chat, Q&A, and time to connect with other leaders asking the same questions you are.

Even more inspiring, your registration fee will be donated to a nonprofit selected by Mike and his team.

Sign up here: https://www.consciouscapitalismboston.org/event-6683586

06/05/2026

Happy National Donut Day!

Did you know today's holiday traces its roots to the WWI trenches? In 1917, Salvation Army volunteers known as the "Donut Lassies" hand-fried donuts for troops on the front lines, bringing warmth, joy, and comfort to American soldiers.

In 1938, The Salvation Army founded National Donut Day to honor their legacy. Our client, The Salvation Army of Massachusetts, is giving out free donuts today across the state. Sharing a donut with a neighbor is a simple way to carry forward the tradition of spreading joy.

Download the Donut Lassies' original recipe: http://salvationarmyma.org/donutday