Iota Marketing Group

03/24/2023

SHIFT FROM A CUSTOMER SERVICE TO CUSTOMER EXPERIENCE MINDSET

Delivering a positive experience requires that all “touch-points” and interactions are optimized for both new and repeat customers. That’s no small task.

✔️ Map the customer’s lifecycle, break it down into individual steps
✔️ Tailor the message and call-to-actions for every step of the way
✔️ Optimize experience online and offline

Small businesses may feel challenged to compete with the standards of top brands, but we find they are usually more nimble, capable of quicker implementations, and strategically adapt with greater ease.

04/04/2013

Among Pinterest's 48 million users, here are 10 that have found innovative ways to use the social platform.

04/04/2013

Just stumbled across this article:
2012 Nielsen Global Trust in Advertising survey suggests that 92% of consumers worldwide trust recommendations of friends and family when making purchase decisions, and 70% trust recommendations from strangers online. The same survey showed that only 47% of consumers trust traditional ads—TV, newspaper and magazines.

The social media era began in 2006, when Facebook first welcomed everyone over 13 and Twitter launched. We’ve been waiting six years now for some useful way

03/30/2013

03/30/2013

http://pages.lithium.com/nailing-social-media-roi

Nailing it: Connect likes and followers to key business objectives to measure the success of your social media initiatives

Most marketers claim measurement is paramount, top of mind, a key priority—yet they end up giving themselves a C+ at best in their ability to pull it off.