Interactive Palette

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Interactive Palette We build & restore WordPress websites┃SEO strategy + AI-powered optimized content┃Ongoing support that drives growth

⬇️ Let’s optimize your online presence

Our comprehensive website process; from understanding and defining a project, to design and development, right through to quality testing. This assures our clients that their project is in the hands of a team of professionals that has built a reputation for providing customer focused web design based on time, budget, and target. We create websites for B2B companies; construction companies, law firms, healthcare professionals and more! Unique Web Design Features To Grow Your Business: https://www.interactivepalette.com/packages-and-pricing/website-packages/
Express Package
Our express website package is built for businesses who want a quick and affordable design. If you’re looking for a simple, but powerful website that communicates your brand, this package is for you. Customization of website branding (colors, backgrounds, fonts, textures)
State of the art WordPress content management system
Up to 5 pages of content will be formatted in the new website
WordPress training after website launch

Entrepreneurial Package
Our entrepreneurial website package gives your business a mobile-responsive website and customized features to accentuate your brand. Plus, we add in on-going maintenance so your site stays updated and performing well. Design of custom homepage
Coding and integration into our state of the art WordPress content management system
The new website will be coded to be a Responsive “mobile friendly” website
Up to 10 pages of content will be formatted in the new website
Monthly reporting on website performance will be generated using Google Analytics
A sitemap will be generated and submitted to Google, Bing and Yahoo for indexing
All the meta tags on the website will be updated to optimize the website
WordPress training before website launch

Small Biz Launcher
Our Small Biz Launcher delivers everything you need for a powerful online presence. A host of customized features gives your business leverage above competitors, including (unique features + specific benefits). Initial strategy meeting
Custom design of homepage
Custom general inside page design which is your content pages, inside navigation, etc. Custom design of mobile website
Coding and integration into our state of the art WordPress content management system
The new website will be coded to be a Responsive “mobile friendly” website
Up to 20 pages of content will be formatted in the new website
Monthly reporting on website performance will be generated using Google Analytics
A sitemap will be generated and submitted to Google, Bing and Yahoo for indexing
All the meta tags on the website will be updated to optimize the website
WordPress training before website launch

Mobile Friendly Website Design

If your small or medium sized business needs a new website, web hosting or ongoing support the website gurus at Interactive Palette can help achieve your goals. Our services range from custom WordPress design and development, secure website hosting and email, restoring hacked websites and more. Professional Web Design Services
If you are just looking for a simple website refresh or a much more complex project, we can help design and develop a professional and mobile-friendly website that grows with your business. Our business clients enjoy working with us because they know that their websites are always able to scale as they grow. The professional websites we build are customized to each client’s business needs, whether big or small. Latest From Our Blog:
We’ve been busy being compliant, how about you?https://www.interactivepalette.com/accessibe/

10/16/2026

What would I do if your SEO isn't showing up when people ask AI about you?

Stop obsessing over keywords.

Your customers ask full questions now. Your website needs to actually answer them.

Watch for the 5 questions every site should answer 👇

Email [email protected] if you want us to check yours.

10/14/2026

Your website isn't broken. The backend fighting you every time you edit it, that's the real problem.

Here's how we fixed it without touching the design.

"Plumber near me" is dying as a search query.Now people ask their phone, "who can fix a leaking pipe tonight?" and expec...
10/13/2026

"Plumber near me" is dying as a search query.

Now people ask their phone, "who can fix a leaking pipe tonight?" and expect a direct answer, not ten links to click through.

What that means for local service businesses:
- AI leans on your Google Business Profile. Vague hours or services make you invisible, not just lower ranked.

- Conversational searches carry context, urgency, specific problems, quality words like "trusted" or "affordable." That context is how AI matches you to the searcher.

- Reviews are becoming a data source AI reads to understand how customers describe their problems.

The businesses winning this shift aren't keyword-stuffing. They're writing the way their customers actually talk.

Full breakdown here:
https://www.interactivepalette.com/blog/ai-is-changing-the-way-people-search/?utm_source=facebook&utm_medium=social&utm_campaign=brand_awareness_facebook

10/12/2026

Nobody searches like this anymore.

"Plumber near me" is old news. Now it's "who can fix a leaking pipe tonight?" and AI is the one answering.

If your business info can't answer that question, you don't show up. Here's what to fix this week 👇

10/09/2026

Zero leads isn't a traffic problem. It's an architecture problem.

AI search engines don't read your site the way you think they do. If your pages aren't answering the actual question, you're invisible, even with decent rankings.

Kevin breaks down what's actually happening and the fix. 🎥

10/07/2026

Rebrand doesn't always mean rebuild.

Acella Construction and Saint Vincent's Services both came to us this year with new logos and colors, but websites still stuck in the old branding.

If the site works and SEO is solid, we update it to match the new brand instead of starting over.

Acella got a full visual refresh. Saint Vincent's got a targeted update to colors and key visuals, structure intact.

Both now look like the brands they are today, nothing broke, nothing slowed down.

If your site still looks like your old brand, it might just need a refresh, not a rebuild.

Check out the full sites here: https://www.acellaconstruction.com/

https://saintvincentsservices.org/

More deals die in follow-up than anywhere else in the sales process.A prospect fills out your form, genuinely interested...
10/06/2026

More deals die in follow-up than anywhere else in the sales process.

A prospect fills out your form, genuinely interested. Then silence for days. By the time you call back, they've already hired the competitor who responded in an hour.

It's not a caring problem. It's a systems problem: no owner, no tracking, no process.

Read the latest breakdown on how to solve this in our blog: https://www.interactivepalette.com/blog/the-follow-up-problem/?utm_source=facebook&utm_medium=social&utm_campaign=brand_awareness_facebook

10/05/2026

If you learned SEO ten years ago, this might trip you up.

Old advice: repeat your keyword as much as possible.

AI search rewards specificity, not repetition: real data, real numbers, a source.

Skip the fluffy intro, answer the question first.

Follow for more on what's changing in SEO and AI search.

10/02/2026

What Would Kevin Do if a client asked him to stuff more keywords into a page? First, he'd ask why.

Google's AI isn't counting how many times you used a keyword anymore. That old advice, pick a keyword and repeat it 20 times so Google knows what the page is about, isn't really the game anymore.

AI search looks at what question the page actually answers and whether it can pull a clear, useful answer from it. You could have a page that barely says "electrician" and still show up for "who fixes panel upgrades in this town" if the page clearly answers that question.

So when a client says "can we get this keyword in a few more times," the question back is: what question is this page answering? If we can't answer that clearly, adding the keyword five more times isn't going to fix it.

Would your website pass the AI search test? If you're not sure, that's worth looking at.

Brand refreshes and search are both evolving fast right now.This month we're breaking down how Acella Construction and S...
10/01/2026

Brand refreshes and search are both evolving fast right now.

This month we're breaking down how Acella Construction and Saint Vincent's Services updated their websites to match new brand identities, without rebuilding from scratch. Sometimes the smartest move is applying new colors, typography, and visual standards to a structure that's already working.

We're also digging into how AI is changing the way people search for local businesses. Voice assistants and AI chatbots are pulling from natural, conversational data, and your Google Business Profile matters more than ever.

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Address

53 State Street Suite 500
Boston, MA
02109

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17819303199

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