10/07/2026
You can buy ads inside ChatGPT now. You still cannot buy your way into the answer it gives.
OpenAI says ads sit below the response and that advertisers cannot change what ChatGPT recommends. Anyone on a paid plan does not see them at all.
So the thing that actually gets you named is the same as it ever was: being easy to describe and easy to trust.
We wrote up when paying is worth it and when it is not:
ChatGPT sells ads now, but they sit below the answer, not inside it. When paying makes sense, when it doesn't, and who never sees the ads at all.