SHIFT Communications

SHIFT Communications SHIFT is an integrated communications agency with offices in Boston, NYC and San Francisco. Two things matter to us.

Two things matter to us: unleashing amazing work with our clients and celebrating what happens when we do. Unleashing amazing work with our clients and celebrating what happens when we do.

We love hosting PR students and honestly get just as much out of these conversations as they do. Our most recent visit w...
04/07/2026

We love hosting PR students and honestly get just as much out of these conversations as they do.

Our most recent visit was a group from , who came in curious and thoughtful.

Their questions went beyond how to land your first job. With discussion on AI reshaping PR, the evolution of influencer relations and modern media relations, it was clear the were tuned in to (and preparing for) the fact that PR is changing, fundamentally.

Thanks for the visit, Suffolk! It’s an interesting time to be entering the field, and we were glad to reflect on that with you all.

/𝗼𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 at TD Garden, deepening McDonald’s community connections at Noche Latina Night. We supported , presenting p...
04/02/2026

/𝗼𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 at TD Garden, deepening McDonald’s community connections at Noche Latina Night.

We supported , presenting partner of the event, in hosting a group from local leadership development org Sociedad Latina for a panel discussion feat. Celtics + McDonalds Latinx leaders (incl. owner/operator George Gomez).

The group also enjoyed a Celtics HQ tour, McDonald’s food spread and surprise visit with swag bags from Grimace.

Then we shifted to a content shoot for future promotions and game-time activations (concourse tabling, fan photos, an on-court McDonald’s fry toss and more).

All in a day’s work!

consumer public relations | consumer PR agencies | B2C PR agencies

AI search visibility is having a moment, and communicators are right in the middle of it.This week, our team member Lisa...
03/27/2026

AI search visibility is having a moment, and communicators are right in the middle of it.

This week, our team member Lisa joined a fantastic panel to talk about how AI search is changing PR. It was great to be part of such a timely conversation with so many smart perspectives in the room.

The panel made clear: PR is now about more than visibility. It is about shaping the information ecosystem that influences how people *and* machines discover, evaluate and talk about brands. That means:

• deeper insights, sharper targeting
• positioning clarity across your full digital PR footprint
• treating AI engines as a new media/measurement channel

Thanks for having us. We’re excited to keep helping clients navigate this and everything else that comes next.

2025 delivered and we are ready for 2026!From closer-knit offices to fun & impactful client events to helping drive GenA...
12/29/2025

2025 delivered and we are ready for 2026!

From closer-knit offices to fun & impactful client events to helping drive GenAI adoption at our agency, the year was filled with great experiences, accomplishments, memories and of course plenty of surprises.

We hope you had equally gratifying moments and wish you the same in the new year.

Feeling thankful to help bring so many deserving, fun, inspiring narratives to market, from clients old and new.Here’s a...
12/22/2025

Feeling thankful to help bring so many deserving, fun, inspiring narratives to market, from clients old and new.

Here’s a fun look at a few brands we added this year, with more to share soon about some we’ll be working with from exciting corners of tech and AI.

(added PR to AOR work) (added representation of 5 new states) & Ease.io & Natural Pet Food Group

SHIFT life lately: enjoying some merriment — coast to coast — with teammates and clients, while staying focused on finis...
12/16/2025

SHIFT life lately: enjoying some merriment — coast to coast — with teammates and clients, while staying focused on finishing the year off strong on all of our programs and delivering on our brand promise of turning communications into a true performance lever. 📈

We recently welcomed a group of  PRSSA members to our office to talk about breaking into and working in this field. And ...
11/12/2025

We recently welcomed a group of PRSSA members to our office to talk about breaking into and working in this field. And it wasn’t just the students who benefited.

Thanks to their pointed questions, it was also a great opportunity for us to step back and think about all the ways we stay strategic, creative and up-to-date on the ever-changing landscape for storytelling. And to reflect on some areas we want to grow in, too.

/𝗼𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻, merging our consumer wellness and healthcare PR expertise.We closed out a busy summer of events with our l...
09/03/2025

/𝗼𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻, merging our consumer wellness and healthcare PR expertise.

We closed out a busy summer of events with our launch campaign for , which combined B2B and B2B2C tactics — including event, earned media and direct outreach to healthcare providers— to introduce the brand and boost new patient signups.

Congrats on your growing business, Clearview team!

consumer PR | B2C marketing | public relations campaigns | consumer PR agencies

SHIFT life lately: loving our *new* office neighborhood (the Waterfront). Shoutout to our culture crew for finding the l...
08/04/2025

SHIFT life lately: loving our *new* office neighborhood (the Waterfront).

Shoutout to our culture crew for finding the loveliest rooftop views and a time for us to connect outside of work ⭐️

Closing out the week on a high note. Proud of our teams and all our peers in the Boston PR community for the work recogn...
06/06/2025

Closing out the week on a high note. Proud of our teams and all our peers in the Boston PR community for the work recognized at the Bell Ringers.

Amazing to see the spectrum of creativity and RESULTS, all of which showed what how much of a business-driver and strategic investment PR truly is.

If you’ve worked in a PR agency, you know Sr. Account Executives play a 𝗵𝘂𝗴𝗲 role in keeping the pipeline of high-profil...
02/21/2025

If you’ve worked in a PR agency, you know Sr. Account Executives play a 𝗵𝘂𝗴𝗲 role in keeping the pipeline of high-profile media opps full for clients.

That requires an *𝗮𝗿𝗿𝗮𝘆* of PR skills, among them thought leadership and newsjacking (both of which our SAE Claire did here to snag a Business Insider hit).

We’re closing out this week with a “congrats” to our Storj team for keeping this client in the conversations and coverage that matter to its ICP. 👏

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177 Milk Street, Suite 105
Boston, MA
02109

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