02/26/2026
Black Math is all grown up, but not shaking the weird 🤖
Here’s a closer look at the refreshed Black Math brand system, built to move, flex and scale with the way we work today.
At the center is the Computer: our kinetic logo designed to adapt and evolve as a reflection of the artists who shape it. Each form represents a skill, a discipline, a perspective inside the studio. It’s endlessly configurable, just like us.
We paired it with a typeface from .pangram that feels confident but quirky in the right way.
Our rebrand is a direct expression of what it means for us to start with art. Rather than over-explaining who we are, we focused on building a system that felt unmistakably Black Math. It required walking a fine line: allowing the brand to grow up as we have, without losing the distinct style, flavor, and weirdness that define us.
Shout out to to all the amazing 🥕’s and friends of 🥕’s who made this happen.
See it all come together on our new site. Link in bio.
