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Public Relations
Corporate Communications
Social Media
Event Management
Crisis Communications

Twitter: www.twitter.com/goodwingrouppr
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Two days in NYC, meeting  at the station, dinner with  and training  executives in   - the best part? NO coat for two da...
03/10/2026

Two days in NYC, meeting at the station, dinner with and training executives in - the best part? NO coat for two days in a row!

Celebrating the season at  annual holiday party!
12/13/2025

Celebrating the season at annual holiday party!

Tomorrow we celebrate the launch of Tara’s new book, Manage the Message, Change the Outcome, an Executive’s Guide to Cri...
11/12/2025

Tomorrow we celebrate the launch of Tara’s new book, Manage the Message, Change the Outcome, an Executive’s Guide to Crisis Management.

This book combines Tara’s decades of crisis management experience with stories from the trenches and practical tips and tools for leaders to create a crisis plan for their own organizations.

Get your copy on Amazon today! Link in bio.

10/30/2025

This week on Tara’s Take, we’re tackling one of the most important tools in crisis communication: the holding statement.

In a crisis, silence is not an option. A holding statement gives leaders a way to
acknowledge the situation, calm stakeholders, and protect their reputation,
all before the full story unfolds.

Tara shares why every CEO, brand, and organization needs one in their back
pocket, and how being prepared can make
all the difference when seconds and minutes matter.




10/25/2025

Over the years, our team has encountered a lot of misconceptions about how PR works and why it’s necessary.

In PR Myths 101, we’re taking you back to class, where we replace those misconceptions with facts about the industry.

Today, we’re tackling a big one: “You don’t need PR until there’s a crisis.” Why is this myth so common and so risky?

Hannah Kunze breaks it down, explaining why proactive PR builds trust, strengthens your reputation, and prepares your brand long before a crisis hits.

10/23/2025

Welcome back to The Crisis Files with Tara, where we break down real-life PR
crises and show how they could have been handled differently.

This week, Tara examines the Boar’s Head scandal, a crisis that spiraled
because leadership failed to control the narrative, ignored warnings, had no
internal plan, and had a generic public response.

Tara explains what leaders should do to take ownership early, regain control, and
prevent their silence from becoming the headline.


09/18/2025

Over the years, our team has encountered a lot of misconceptions about how PR works and why it’s necessary.

In PR Myths 101, we’re taking you back to class - where we’ll replace those misconceptions with facts about the industry.

Today, we learn about the back-end of pitching. Why don’t PR professionals jump immediately into pitching after engaging with a client? What goes into developing a pitch - beyond simply putting words on the page? And why is it so important to make sure the message lands on the very first touch? Our own Hannah Kunze breaks it down.

From fostering trust with clients and partners to broadening brand awareness on a larger scale, connecting with diverse ...
09/12/2025

From fostering trust with clients and partners to broadening brand awareness on a larger scale, connecting with diverse stakeholders and the public is critical to business success. PR builds the bridges you need to get there.

If you’re ready to experience the power of PR for yourself, we’d love to hear from you! Please reach out to Tara at [email protected]

09/09/2025

Welcome to The Crisis Files: a new Goodwin Consulting mini-series where we take a look at real life crises and discuss what happened and how they were handled.

On July 13, 2024, news of the assassination attempt on former President Trump broke while Tara was co-hosting a client event for military members.

In this week’s video, we discuss how to effectively convey bad news to a large group of stakeholders.

A day filled with sunshine and laughter at   . It’s evident that these people enjoy their work and spending time togethe...
04/23/2025

A day filled with sunshine and laughter at . It’s evident that these people enjoy their work and spending time together. ❤️

A huge win for Dorchester’s youth today, celebrating the   of the Fieldhouse + in Dorchester with     and so many others...
04/17/2025

A huge win for Dorchester’s youth today, celebrating the of the Fieldhouse + in Dorchester with and so many others whose time, contributions, talent and collaboration, led by the unified vision of Bob Scannell and Bill Richard, made this project possible. Here’s to cutting the ribbon in 2026!

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