05/01/2026
Nothing sparks creativity like learning from other creatives.Here are some top takeaways by our very own Fran Quiroba from :
Taste is our currency: Every speaker circled back to it: in an era where output is infinite, taste is the thing that can’t be templated. Curation, restraint, and point of view are now core competencies. Ultimately, good taste is what will separate the human from the machine and what will make good work stand out. This is the foundation. It reframes value entirely, away from volume and toward judgment.
Creative DNA in everything: The agencies that stood out didn’t just have strong work they had a clear posture and personality, and fully owned it. It showed up in their ideas, insights, and how they applied them.
It wasn’t just a point of view, it was a creative DNA guiding every decision. That’s what turns a set of projects into a distinct, ownable standard.
Design & motion aren’t commodities: This was probably the most practical craft takeaway for me because it pushes back on the idea that ex*****on is interchangeable, or that design is just “making it look good.” In a lot of cases, how something is designed and how it moves, lands the idea.
