Crackle PR

08/26/2022

5 BENEFITS OF :

⚖️ Better work-life balance
🚗 No more stressful daily commutes
🧠 Increased productivity
📆 Flexible schedule
🏡 Live where you want

08/24/2022

Follow these steps to make your next pitch perfect. 💯

1. Keep the entire pitch short: only add enough info to hook a journalist, nothing more.
2. Make your hook a quick, snappy sentence that catches attention. 🏃
3. Summarize the story in the body of the email in 1-2 paragraphs.
4. End on a question telling them what we want them to respond to. ❓
5. If a release is live, drop it into the body of the email at the end. 📃

08/17/2022

Morgan Mitchell shares: Staying organized is at the foundation of being a good PR pro. Tight deadlines and multiple projects at once means time management and attention to detail are key.

What's the best way to stay organized?

The way that works for you!

Here's some ideas to get started:
✍️Write down EVERYTHING so you don't have to commit it to memory.
⏰Know your deadlines and block time to focus on tasks accordingly.
🌈Don't be afraid of a little color! Color-coding isn't just for aesthetics, it can help organize your thoughts, projects and more!

08/15/2022

💥TAILOR YOUR PITCHES💥

How?

✔️Make your email personal. If you know something about the journalist, mention it​.

✔️Double-check that you have their name right. ​

✔️Don’t send mass emails. Only send pitches to one contact. Don’t BCC. It should feel like a 1:1 communication.​

✔️Tailor to the medium. Pitching a journalist is different from TV, podcast, analyst, or influencer, so think about how you may need to adjust depending on what a target’s interest is.

08/11/2022

Use these fun methods to connect with your coworkers when you !

💬 Outside hobbies/interests Slack channels
🥪 Virtual lunches or coffee chats
🎖️ Make company wide challenges or contests

08/09/2022

It's tip o'clock! 🕛

When proofreading your own writing, it's easy to miss mistakes because you know what you're trying to convey. ✍️

Once you've been staring at a piece of content for too long, you're even more at risk for errors. Your brain will actually read misspelled words correctly! 😶‍🌫️

Our tip? Review written content by reading it backwards, one word at a time, and then review each sentence individually for clarity and concision. ✅

08/02/2022

is all about building relationships...but it takes time. 🕰️

Here's how you can help identify the right media contacts and potentially build relationships:

🔹Use keywords to search for contacts.

🔹Read their articles, not only right before you pitch them.

🔹Notice how many articles they write per week. This helps you understand their bandwidth.

🔹Pay attention to the industry experts and analysts the contact frequently quotes.

07/28/2022

📢PSA: HOW TO SOUND LIKE A LEADER

✔️Brevity, clarity.

Leaders get to the point. Succinct responses are easier to understand.

✔️Try to eliminate filler words.

Um, ah, like, you know, etc. Pause instead.

✔️Project energy!

Enthusiasm covers up mistakes.

07/26/2022

Looking for a new to listen to this week? 🙋

We're tuning into Second Act Stories Podcast, a podcast that profiles courageous individuals pursuing more rewarding lives in a second act career, hosted by Crackle PR's Scott Merritt!

One of the latest episodes features Jeff “Skunk” Baxter and his journey from guitarist to missile defense consultant.

Jeff “Skunk” Baxter’s Coda: A Doobie Brother Focuses on Counter Terrorism Posted by Scott Merritt on July 1, 2022 with 0 Comment Jeff “Skunk” Baxter is a rock and roll legend. He was the founding lead guitarist in Steely Dan, and he was inducted into the Rock and Roll Hall of Fame as a mem...

07/22/2022

👏NEW👏HIRE👏

We are beyond thrilled to welcome Shifali Erasmus to Crackle PR as our newest Account Director!

Shifali brings 15 years of PR experience working primarily with B2B technology start-ups. She is passionate about helping clients identify the right platforms for their conversations and where they can bridge any gaps in the market. Her strong journalism background has supported numerous clients across the enterprise software, consulting, and venture capital markets with media, analyst and social media programs.

"In my free time, I love to spend time with my two children, discover new music, explore the California coastline, and make memories that last a lifetime."

💥💥💥

07/19/2022

3 Ways to Be a Good Source to Journalists:

💬 Broker the story: Find the bridge between what our clients want to say and what journalists want to write. If the journalists aren't interested, figure out what they are interested in.

⏰ Have empathy for their time: There are 7 PR pros for every one reporter. Show how you can help them get a story published the way they want.

🧠 Know the space: Understand what is happening in the industry and how your client's elevator pitch relates.

07/13/2022

Parry Headrick x Nick Bennett - What a duo! 🥳

Put your headphones on, turn your sound up and listen to the Rep Your Brand podcast that dives into the following:

1. Taking relationships on LinkedIn to the next level is about creating demand

2. To create a community, you must provide value

3. Encourage your employees to build a personal brand

https://motionagency.io/episode/your-job-is-temporary-your-personal-brand-is-for-life-with-parry-headrick/