KoMarketing

03/01/2024

As you know, KoMarketing is now a part of Walker Sands! As of today, the KoMarketing website will officially be redirecting to the Walker Sands site. Please follow us at the link below and on Walker Sands’ social media channels to stay up to date with our latest news and industry insights. https://www.walkersands.com/

Thank you for following along and for your support throughout the years! We continue to be excited about what the future holds for our organization and how we can support broader B2B marketing objectives.

Learn about our B2B integrated marketing agency and our unique approach: outcome-based marketing.

09/05/2023

As announced earlier this year, KoMarketing is now part of Walker Sands. Please follow us there to keep up with our latest news and insights.

07/07/2023

One of our recent news articles on utilizing AI was featured in this Search Forum Recap from Search Engine Roundtable: https://www.seroundtable.com/recap-06-08-2023-35527.html Thank you for including our content!

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads API version 14 is out, it is a major rel

07/05/2023

How are handling customer experience in their strategies? Check out these 133 stats from Insights For Professionals that take you from spending and budgeting to specific CX tactics: https://www.insightsforprofessionals.com/marketing/customer-experience/customer-experience-statistics

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If you want to keep pace with the shifting expectations of consumers and level up your CX, you need to be familiar with the latest stats and research.

06/30/2023

110+ Interesting Stats to Know in 2023: https://www.sitesaga.com/digital-marketing-statistics/ From SiteSaga

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Find the 110+ interesting digital marketing statistics in 2023 to make data-driven decisions and optimize your marketing strategies.

06/28/2023

According to Nielsen, fewer are focusing on ROI for various digital initiatives. 52% are currently focusing solely on reach and frequency over . Learn more here: https://komarketing.com/industry-news/52-of-digital-marketers-solely-focused-on-reach-rather-than-roi-4879/

Research indicates that marketers are finding it challenging to measure the return-on-investment of channels, such as email and social media.

06/26/2023

Being able to map your digital marketing assets to the could help your organization resonante with your target audience. Utilizing digital asset management is a good first step here! Check out these stats from Digizuite: https://www.digizuite.com/blog/digital-asset-management-statistics Thank you for including our content!

In this guide, we share 28 Digital Asset Management Statistics to show why businesses invest in DAM software to stay ahead of the competition.

06/22/2023

36% of Gen Z already searches for businesses on social media more often than via regular search engines, according to HubSpot and Brandwatch. We dive into how this is affecting social strategies: https://komarketing.com/industry-news/89-of-social-media-marketers-consider-social-search-to-be-strategically-critical-4878/

As younger customers and prospects spend more time on social media platforms, social search is growing in importance to marketers.

06/16/2023

Still need to complete your set up? We've got you covered with our recent guide on GA4 and Google Tag Manager for Marketers, from creating the GA4 tag to setting up events in GA4 through Tag Manager, we outline it all here:

With the collection of data by Universal Analytics (UA) scheduled to end on July 1, 2023, users need to ensure Google Analytics 4 is in place. Here's everything you need to know about implementing Google Analytics 4.

06/15/2023

85% of Marketers Struggle to Link Performance to Business Outcomes, according to Wpromote and Ascend2: https://komarketing.com/industry-news/85-of-b2b-marketers-struggle-to-link-performance-to-business-outcomes-4877/

Research suggests that B2B marketers are still having difficulty tying their performance to business outcomes.

06/07/2023

How will writing tools, like ChatGPT, affect content marketing teams? According to Beantown Media Ventures, 40% of marketers believe that AI solutions could replace some of their junior writers. Learn more here: https://komarketing.com/industry-news/report-content-marketers-anticipate-utilizing-ai-solutions-4875/

Although content marketers predict their budgets will rise, they intend to invest in artificial intelligence for skills, such as writing.

06/02/2023

20+ Top Statistics from UXCam: https://preview-uxcamwebsitemaster13693.gtsb.io/blog/ux-statistics/ Thank you for including our web usability report!

Top UX statistics; 1. Every $1 invested in UX results in a return of $100 (ROI = 9,900%). 2. 75% of all website traffic runs through Google 3. 39% will...