Fair Folk

Fair Folk We're a design-driven creative studio, partnering with innovative brands.

In a nutshell, we provide creative direction and production across all advertising outlets. In a container that's at least twice the size of a nutshell (or maybe it’s still a nutshell, but an unusually large nutshell), we provide a range of services including branding, social strategy, website design & development, video production, packaging design, guerrilla marketing, illustration, and campaign strategy.

02/17/2026

Three buds, unlimited Athletics, and 30” of new snow made for an epic pow day with snowboarding’s cultural icon, . Big thanks to and for throwing down for us and to for providing the goods.

Client: Athletic Brewing
Creative + Production:
ECD:
Agency Producer:
Line Producer:
Director:
DP:
1st AC:
Photographer:
Movi Op:
Drone:
PA: Kyle Martz
Editor:
Mix:
Color:
Music:

Grateful and proud to be a part of the next big phase in the  story… it was a full design team effort bringing to life t...
04/12/2024

Grateful and proud to be a part of the next big phase in the story… it was a full design team effort bringing to life the eclectic look and feel of Trillium Spirits. The goal was to take the standard back of bar aesthetic, full of varied shapes and sizes, colors and illustration styles, and recreate that perfectly curated feeling all within one brand. This is just the beginning, there’s a boat(drink)-load more to come.

Photo credit:

If I (Kevin here, hi) were to draw up the most perfectly selfish collaboration, it would have been exactly this. Thanks ...
07/07/2023

If I (Kevin here, hi) were to draw up the most perfectly selfish collaboration, it would have been exactly this. Thanks to & for finding each other, and bringing us along for the ride. I’m excited to introduce Surf Sesh: very refreshing, yet still super citrusy, Pale Ale. I plan on drinking these all weekend at , and for as long as they can last at and this summer.

So… why is this collaboration so perfect for me?

Since migrating to the South Shore I quickly fell in love the Levitate Brand and all of its tentacles. From their authentic surf shop which is the foundation for everything they’ve built, to their clothing line that I regularly wear and my wife sells in her store (.fornow), to the Back Yard music venue that always pulls in our favorite artists (what up ), to their summer camps my kids have enjoyed, to their canned Rexicana Surf Marg that even the most critical margarita aficionados enjoy ()… AND of course the Levitate Music and Arts Festival which is finally upon us. Happy 10 year anniversary .

I honestly don’t know how Dan and Jess of Levitate have done it… they’re the incredible husband and wife team, with 3 young kids, and a pile of incredible brand extensions and experiences they’ve build from scratch. It’s no wonder that JC and Esther of Trillium were drawn to them, as they’re all equally ambitious entrepreneurs, with great taste and no signs of slowing.

Here’s some more BTS from that time we “had to go to Hawaii” for work. If you’re not familiar with  or  you should be. 🤙...
08/05/2022

Here’s some more BTS from that time we “had to go to Hawaii” for work. If you’re not familiar with or you should be. 🤙



03/07/2022

Thirsty at work? Athletic Lite. On kid duty? Athletic Lite. Jury Duty? Athletic Lite. The square root of 3847? Athletic Lite… Finally, a beer that’s the answer to everything. We’re not sure if we’re more excited to share our work for the launch of this game-changing beer, or to have it stocked in our fridge. Available for delivery today at athleticbrewing.com

Creative Directors:
Director/Color:
Producer:
Edit:

DP: .r.u.t.h
AC: Mary Anne Janke
Gaffer: Phil Darrel
BB Electric: Ryan Sanborn
Key Grip:
BB Grip: Anthony Farenwald
HMU: Alicia Dane
Sound:
Locations: Jeff MacLean
Camera Rental:
G&E Rental:

VO:

Cast:
Bryant Daye




Stephanie Chen

Yep. We’re hiring a junior designer. If you’re interested in joining the team, please email us at info@fairfolk.com with...
03/31/2021

Yep. We’re hiring a junior designer. If you’re interested in joining the team, please email us at [email protected] with a little about yourself and some representation of your work... And from the looks of this boring post copy we should probably hire a new writer too, but we’ll save that for another time.

Requirements:

Proficient in Adobe Photoshop, illustrator and InDesign.

Commutable to Boston (even though we’ll be working remotely for some time still).

Must be cool, but not cooler than us.

12/14/2020

1.5 miles of hedge maze – what a treat. That is, until you’re trying to shoot a commercial inside of it. Then it leads to losing track of time, sunlight and people. But somehow we managed, and ended up with something a-MAZE-ing (nailed it)… With the exception of losing our sound guy… Not a huge loss, really, but if you happen to be in the Stowe area and see a wandering, long-haired, disheveled-looking man who answers to the name Jarvis, please contact us.

, & kylieohmiller17 team up against the hedge people in our third installation of freeze campaigns. did it again behind the lens, with some solid edits by our very own . Color grade by . Creative concept and massive amounts of producer-type skills by &

05/18/2019
08/21/2018

This was a fun one - a little Hunger Games sprinkled with The Truman Show and the inside of our bizarre minds. It was a challenge to cram a full day of footage into minute-plus edit that told a complete story, but it came out awesome (we think). This spot launches the New Balance Freeze 2.0 cleat and picks up from where we left off in the launch video we made for the original Freeze two years ago (scroll back in our feed to check that one out). Our partner crushed it once again. This also took some serious faith from our clients at . Gracias.

Honored to have an article written about us/Trillium in the design section of the latest issue of Beer Advocate. We’ve b...
05/22/2018

Honored to have an article written about us/Trillium in the design section of the latest issue of Beer Advocate. We’ve been subscribers for years, love flipping through and seeing the artwork that’s appearing on cans and bottles from the best breweries around the world. Check that one off the list. Thank you .

03/21/2018

Happy 5th anniversary Trillium Brewing Company. 🖐👍 it’s fun to look back, and this is only about 1/4 of the illustrations.


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110 K Street
Boston, MA
02127

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