LPP

LPP Thinking aloud on all things PR, social media and brand storytelling. Behind the scenes from the Put simply, we’re a true extension of your team.

We Tell It Like It Is

What’s the difference between hiring a PR agency and partnering with LPP? We’ll provide the strategy and creative ideas you need without any handholding from you. You can’t be a true business partner if you’re just taking orders. With more than 30 years of experience in healthcare and technology communications, we have a rock-solid foundation of knowledge and expertise. We’r

e not afraid to deliver honest, candid feedback to ensure everything we do delivers the ROI you require. We’re not just about clicks or impressions – we’re committed to creating tangible business impact

Reputation building and fact-based storytelling are are the core of PR. But not everyone sees it that way. Melissa Zipin...
07/26/2018

Reputation building and fact-based storytelling are are the core of PR. But not everyone sees it that way. Melissa Zipin, Managing Director at LPP, is quoted in this PR News piece on the importance of ethics in PR.

Also gaining media coverage are stories about firms that charge high fees to organizations with bad reputations, brand communicators who apparently routinely ignore press inquiries and contributors who submit thought-leader articles to publications without disclosing that the brands they mention in....

It takes a village to make a reality. The value of partner networks to make the connected future a reality is undeniab...
05/29/2018

It takes a village to make a reality. The value of partner networks to make the connected future a reality is undeniable.

It takes a village. The future of IoT will require a strong ecosystem, featuring a network of partners to achieve value and make an impact.

AI exists, but do clinicians actually care? Thoughts following the World Medical Innovation Forum. http://bit.ly/2s1uhDh
05/23/2018

AI exists, but do clinicians actually care? Thoughts following the World Medical Innovation Forum. http://bit.ly/2s1uhDh

All eyes are on right now. Cheat sheets aside, here's what the communications strategy needs next.
04/11/2018

All eyes are on right now. Cheat sheets aside, here's what the communications strategy needs next.

Going forward, Facebook will need to be open with what information they can provide and avoid another costly “$50 billion” silence.

Were you not included in a piece you should have been in? We know how to get your thought leaders quality coverage. Avoi...
04/04/2018

Were you not included in a piece you should have been in? We know how to get your thought leaders quality coverage. Avoid this .

What a difference a year makes. Christine Simeone discusses how much United Airlines has learned since last year - and w...
03/21/2018

What a difference a year makes. Christine Simeone discusses how much United Airlines has learned since last year - and what they should do next to help their reputation in this CommPRO.biz piece.

In the case of United Airlines, comparing its handling of the recent incident when a passenger’s dog died...

Ah, in . A balmy 22 degrees.
03/20/2018

Ah, in . A balmy 22 degrees.

It's and we'd be remiss to call out how important is for . Plus, who doesn't like the occasional nap?
03/16/2018

It's and we'd be remiss to call out how important is for . Plus, who doesn't like the occasional nap?

What's really exciting at ? The tech behind the tech.
01/30/2018

What's really exciting at ? The tech behind the tech.

At CES, three trends stood out for us: AI, robotics and smart cities. But it’s the tech behind the tech that we expect to tell the best story.

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