Space Poppy Digital Boutique, Boulder, CO (2026)

07/05/2023

Search engine optimization (SEO) is a continuous process that helps increase the visibility of your website in search results. It includes optimizing various elements of the website, including structure, content, and HTML code, to make it easier for search engines to understand and index your pages. Getting SEO fundamentals in place early on will help you gain higher rankings sooner.

With these five steps, you should see quick SEO results that will further improve with continuous ex*****on.

03/18/2023

You don't have to hire pros to build your website. Doing it in-house can save you money and you may even find it fun. Yet, with limited expertise, you may undermine your online presence. Here are three common oversights to avoid:

☘️SEO: No-code platforms make it easy to build a website and set up on-page SEO. However, many overlook SEO, which affects the visibility of their websites. To boost your site's search engine rankings and traffic, optimize title tags, meta tags, and content.

☘️Mobile first: Most people use smartphones to surf the web, but websites are usually built on desktops. So, it's easy to forget about creating a mobile-friendly version before launch. This can cause user frustration, high bounce rates, and even penalties from search engines. To optimize your website for mobile users, implement a responsive design and test it across a variety of devices.

☘️Policies: Include clear statements outlining your website's terms, conditions and privacy policy, especially how you collect and store user data. You can launch a website without this legal stuff. However, collecting user info without proper disclosure could land you in hot water. Plus, you won't be able to use popular ad platforms such as Google Ads or Facebook Ads.
That's it for now. Please like if you found this useful.

03/15/2023

Social media marketing is constantly evolving, and new apps can help you save time and create more engaging content. Here are five free or free-to-try apps that we like:

🧩 B612: An all-in-one photo/video editing app that offers filters, collages, and other features to make your social media content stand out.

🧩 ChatGPT: You've likely heard of this tool for generating texts. While not a substitute for great writing skills, ChatGPT can aid you in creating content for your Instagram posts and other marketing materials.

🧩 Canva: A drag-and-drop design app for creating professional-looking banners, graphics, and other visuals for social media and beyond. Both a web app and desktop app are available.

🧩 CapCut: Possibly the best free app for making videos for social media, with many customizations such as transitions and subscribe buttons.

🧩 Planoly: A complete solution for planning and scheduling your social media content across popular platforms, including analytics tools.

03/14/2023

A digital marketing strategy ensures focus and direction for your online presence. Without it, it's like launching a starship without a flight plan – you'll end up lost in the void of cyberspace. A bad place for business. However, you don't just stumble into a great strategy – it requires research, planning, and continuous adjustment based on results.

🌟 Start by defining customer personas. Understand their interests, pain points, and characteristics relevant to your business. Make sure you don't just make up imaginary characters, but use real-life data to draw portraits of your typical customer types.

🌟 Identify how to reach them – through organic search, paid ads, social media, or other channels – and what messages will resonate.

🌟 Once you understand where your customers are and what they want to see, run a test campaign. Set a budget, outline expectations, and develop messages, then track reach, engagement, and conversions.

🌟 Analyze your results, tweak your hypotheses and keep testing until you find the most effective tactics to attract your customers. Digital marketing is experiment-driven, and no one formula or set of methods will work every time. Continually test different approaches to see what your audience responds to best.

You can take inspiration from other businesses when crafting your strategy. Just remember that what works for your competitor or favorite brand may not work for you due to differing ambitions, culture, resources, positioning, and so on.

02/06/2023

Influencers are the new rock stars. With massive followings, their reviews or a brief remark can make a product popular almost overnight.

No wonder brands and large companies invite them to events and queue up to sponsor them.

But how do you tell if an influencer's fan base is real or fake? Who is an opinion leader worthy of your resources and who is an impostor?

The answer is simple – engagement rate. This metric indicates how engaged followers are with a user's content. It's calculated as total engagement divided by total followers, multiplied by 100.

Divide the total number of likes and comments on the 10 most recent posts of an influencer by the number of their followers and multiply by 100. 10 percent or higher indicates a good response from the audience. Anything less, and you should find someone else.

Need help with influencers? Get your free consultation today by contacting us at (303) 944-4434 or [email protected].

02/05/2023

Hey! This is and I want to tell you a story.
This happened long ago on the other side of the world, but it's worth sharing.

I had a client who sold sausage casings and sausage making supplies online. Although he mostly generated revenue from his offline shop, he was looking to boost online sales to grow his business. Unfortunately, his attempts failed – his main competitor had several years' head start and a more established name. Besides, there were other competitors.

My job was to transform his social media pages into viable revenue sources and find other ways to increase sales.

My research revealed that every competitor's fan base had the same core of followers who loved sausage-making and subscribed to every social media page selling related products. In addition, competitors weren't producing any content other than what was contributed by their customers.

My solution? Move away from our competitors' followers and build our own fan base. To achieve this, we turned to content marketing. Swipe carousel to learn more about my approach.

Our efforts took several years to deliver full results. But eventually, my client's customer base shifted from wholesale to retail, resulting in higher revenues and allowing him to remain afloat and thrive during the pandemic, when restaurants stopped buying his products.

This case illustrates how, no matter how well your business is doing, you need to explore alternate sales channels – particularly digital – to ensure success in today's world.

Interested in becoming a success story like this? Get your free consultation today by contacting us at (303) 944-4434 or [email protected].

01/31/2023

Tools for finding influencers are expensive and only viable for projects that use bloggers frequently. If you only need influencers occasionally, here's a budget-friendly approach.

Simply identify your most relevant keywords and then use them as hashtags to search popular or recent posts.

For instance, to find people to promote a product for toddlers, use hashtags like . Or, for your kids shop, use hashtags with the name of your locality, such as or .

If this tip helps you find influencers for your business, let us know.

01/27/2023

SEO is a tool that helps websites appear higher in search engine results. Slow but steady, the method could take several weeks or even months before you’re on the first page of Google. Needless to say, it can require quite an investment.

SEO basics like headings and alt texts are a must for every website, to enhance user experience. However, SEO as a promotion tactic isn't ideal for some projects and you should spend your money elsewhere, such as PPC. What kind of projects do we mean?

Short-term projects that don't have enough time for SEO to kick in

Projects where customers are likely to search only for brand-specific terms

Projects with keywords that have a different meaning altogether

If this sounds like your business, you should explore other options rather than SEO for attracting customers.

Need more advice? Get your free consultation today by contacting us at (303) 944-4434 or [email protected].

01/26/2023

Reviews⭐️⭐️⭐️⭐️⭐️

⭐️... let customers hear unbiased opinions from those who've used your products or services

⭐️... allow customers to have a say in the improvement of your products

⭐️... help foster trust with potential customers who can see for themselves how satisfied your customers are

However, people are more likely to leave reviews when things go wrong rather than when they go well. This means that getting positive reviews on social media or Yelp might be challenging.

How do you get people to share their positive experiences with your products and services? Here are some ways:

📍Ask: People are more likely to post reviews if they know where to post; invite customers to write a review on your page or Google Maps profile.
📍 Reward: Offer incentives to customers for sharing their experiences, such as discounts, free products, or gift cards.
📍Engage: Give customers feedback or respond to their reviews to show them that their opinion matters.

What is your strategy for getting customers to leave reviews? Do you need help with this?

Get your free consultation today by contacting us at (303) 944-4434 or [email protected].

01/25/2023

Technology today makes creating a website easier than ever. Hosting, domains, SEO, and design no longer require a web development guru. You can find many templates to put together a great looking website, and AI programs can help you create unique copy and images.

Does that mean you don't need many people to build a website? Depends.

An average personal project, such as a landing page, a blog, or an e-shop for a hobby or a non-profit, doesn't require a lot of people. Platforms exist that make building such websites relatively easy, providing drag-and-drop design and content management systems, SEO, analytics, and integration with third-party services. ChatGPT can help you craft copy, and there are plenty of sites with budget-friendly templates and images. So, to build a low-cost website, you just need some time – and even that can be minimal.

Yet, an effective business website involves much more work and requires a team. It needs to attract visitors, provide valuable content, be responsive and secure, offer great usability, and be search engine friendly. Even with modern tools, a website like that takes time and effort to create.

Scroll through the carousel to see how many people it takes to build this type of website.

Get your free consultation today by contacting us at (303) 944-4434 or [email protected].

01/11/2023

Many believe that a burst of eye candy will get those sales flowing, but that’s not the case.

While design is important for the image and brand of your business, posting sleek graphics won't make your customers purchase more. In fact, posts with just graphics hurt conversions. Why? People come for content and value, not superficial decor.

So, when choosing between spending money on a cool graphic or allocating it to purposeful content and copy, go for the latter. Understand your audience and craft messages they will relate to.

You might think, “How do I engage the audience without social media design?” Easier than you might think!

1️⃣ Take a photo or record a video of your product with an iPhone; don't worry about bells and whistles.

2️⃣ Focus on copy. Tell your customers about your product or service, your values, and how you can improve their lives. Share reviews and customer stories.

3️⃣ Send samples to influencers for review and share their posts about you on your feed. Voila! You get content without having to produce it.

Design is essential in marketing, but designing your social media posts won't boost your sales. Content creation is about understanding your audience's needs and creating messages that resonate.

To get a free social media audit and strategy, request a consultation on our website (link in bio).

01/10/2023

Hello there! I’m Nastja , a digital strategist at Space Poppy!

Today I'd like to discuss three digital marketing tactics that business owners might not always love yet can also be most effective. And if you aren't doing these things, you may be missing out on many potential customers.

The first is building your personal brand. Look at some of the most successful companies – many owe their success to the personality and passion of their founders or CEOs. Some of these large firms might not have been as successful without the strong presence of their founders. What's more, your competitors are already doing it, spreading their values across the web. So why not give this a shot? Your ideas, experiences, and interests can help you establish a connection with customers and make you more relatable. And today, modern media platforms and content networks make it very easy to establish your personal brand and reach your target audience.

The second is content creation. Some construction and interior design firms I worked with had portfolios set up but didn't change them for years. Sure, creating materials to share your new projects can be time-consuming, and posting your latest work on Facebook often doesn't bring you immediate sales. Don't forget though, your content shows potential customers that you are in demand and stay up-to-date.

Finally, reviews. Every business owner knows that reputation matters. Yet, remarkably few invest in managing their reputations. Human psychology is such that we are more likely to leave reviews when things go wrong than if they go well and it may be hard to get people to share their positive experiences about you on social media or Yelp. But it's well worth it. Reviews help other customers choose products and services. Help them choose the right ones.

What online marketing tactic are you least comfortable with and why?

Space Poppy Digital Boutique

07/05/2023

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