09/25/2026
Google Ads 5 questions advertisers are actually asking right now 👇
Google Ads has changed a lot — but most businesses are still struggling with the same thing:
“I’m spending money… so where are the leads?”
Here are quick answers to some of the biggest Google Ads questions we’re seeing right now:
1️⃣ Why are my Google Ads CPCs suddenly increasing?
Higher CPCs can come from stronger competition, a change in the searches you’re entering, bidding changes, seasonality, or campaign automation.
Before changing everything, check Auction Insights, Search Terms, conversion rate, and Change History. Google specifically provides Auction Insights to compare your participation against other advertisers in the same auctions.
2️⃣ I’ve been running Google Ads for two weeks and have no leads. Should I increase the budget?
Not automatically.
First ask:
Is conversion tracking working?
Are the right searches triggering your ads?
Is the location targeting correct?
Does your landing page match the search intent?
Are you getting enough qualified clicks to judge performance?
More budget simply gives an inefficient campaign more money to spend if the fundamentals are wrong.
3️⃣ Should a new campaign use Maximize Clicks or Maximize Conversions?
If you want leads, make sure you’re tracking **real lead actions** correctly from day one.
Google requires conversion tracking for Maximize Conversions, and the strategy is designed to use the available budget to generate conversions—not simply traffic.
4️⃣ Broad match is bringing irrelevant traffic. What should I do?
Open your Search Terms Report
Look at what people actually typed before clicking your ads, identify irrelevant intent, and add appropriate negative keywords. Google recommends using this report to understand actual searches and refine targeting.
5️⃣ What should I optimize besides bids and tCPA?
This is where many accounts get stuck.
Google Ads optimization should also include:
→ Search intent
→ Search terms & negative keywords
→ Conversion tracking
→ Lead quality
→ Landing-page conversion rate
→ Location targeting
→ Ad messaging
→ Budget allocation
→ Offline/CRM lead outcomes
The goal isn’t cheaper clicks.
The goal is getting the right person, with the right intent, to take the right action — at a cost that makes sense for your business.
That’s exactly how we approach Google Ads at Fecto Digital
💬 **What’s your biggest Google Ads problem right now?
Drop it in the comments — we’ll answer it.
