06/08/2021
Our most recent client, The Better Meat Co., helps food companies make meat with a hint of magic by offering plant protein formulations that seamlessly incorporate into ground meat, thereby reducing costs, improving nutrition, and enhancing flavor and texture, all while appealing to the growing population of ‘flexitarians’ worldwide and reducing the footprint of the meat industry.
Now, The Better Meat Co. is poised to completely revolutionize the food industry with their next-generation plant protein offering, Rhiza. With the ability to drastically reduce the environmental impact, cruelty, and cost of the current meat industry, their new superfood ingredient Rhiza will provide meat-lovers with a nutrient-packed, sustainable, and most importantly, meaty plant protein option.
In fact, blind taste testers say it’s the meatiest plant protein they’ve ever tasted. And this isn’t just an experiment––as of today, they’re ready to begin producing Rhiza at scale. More nutritious, sustainable, and efficient than soy, wheat, or pea proteins, Rhiza is like nothing seen before in the B2B ingredients space.
We couldn’t be more proud to have helped The Better Meat Co. to develop a new brand personality, communication framework, visual identity, and website to support the global launch of this incredible innovation.
You can visit their new site to learn more about Rhiza at https://www.bettermeat.co/ and you can read our case study detailing our work with The Better Meat Co. at this link: https://www.brandshinecreative.com/clients/the-better-meat-co.
We are so excited to have worked with such a visionary and compassionate company, let alone such a passionate and down-to-earth principal as Paul Shapiro. Here’s what he had to say about working with us:
“We worked with BrandShine to create a new brand identity and website for our startup and they did a stellar job. They were easy to work with, responsive, and offered great insights. It was a pleasure working with Asa.” - Paul Shapiro, CEO
The Better Meat Co. is a B2B ingredients company that offers plug-and-play plant protein formulations that quickly and cost-effectively enhance (or even replace) your meat products while improving nutrition, flavor, and yield.