Sterling-Rice Group

Sterling-Rice Group Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sterling-Rice Group, Marketing Agency, 1801 13th Street #150, Boulder, CO.

SRG is a strategic growth consultancy that works across our broad portfolio of practice areas— insights, innovation, culinary, design, branding, and advertising—to uncover truths where convention daren’t tread.

11/05/2025

SRG partnered with to bring new energy to a classic ingredient.

Our latest spot taps into Gen Z’s love of humor and nostalgia with a playful Friendsgiving training montage, (starring one of our own), celebrating the potato in all its side-dish glory.

09/30/2025

Coach Prime says it, and we agree: if you wanna look good, and if you wanna feel good, you gotta snack good. And these tasty almonds have us rushing for a handful. Check out our latest work for California Almonds.

04/04/2025

Kicking off with National Nutrition Month, Almond Board of California —our most enduring partner—and Smoothie King, one of our boldest new foodservice clients—have teamed up to spotlight the recovery power of almonds.

We're thrilled to see two brands we admire extending the message of almonds' exercise recovery benefits and meeting consumers where it matters most: in the rhythm of their everyday choices.

https://www.prnewswire.com/news-releases/celebrate-national-nutrition-month-with-almonds-benefits-at-smoothie-king-302406484.html

03/08/2025

Move. Adapt. Accelerate.​

International Women’s Day 2025 is about more than recognition—it’s about momentum.​

This year’s theme, , challenges us to push boundaries, make an impact, and drive real change. The Accelerate Action pose is a symbol of strength, determination, and unity—and we’re all in.​

10/22/2024

INTRODUCING SRG FOOD FORCES™​

FOOD FORCES is SRG’s proprietary tool created to bridge cutting-edge culinary work with emerging cultural frontiers to find rich opportunity spaces for brands in tomorrow’s cultural landscape.​

FOOD FORCES is so much more than a trend report. It’s your targeted innovation deep dive that unlocks unprecedented growth for your brand.​

Curious how FOOD FORCES can impact your brand—even beyond the culinary world? Let’s connect! Download the booklet https://www.srg.com/foodforcesdownload or get in touch with [email protected] for a free consultation.

10/17/2024

Welcome to SRG, Jennifer Rippe!​

We are honored to welcome Jennifer Rippe as our new Relationship Lead, Managing Director. Jennifer brings unparalleled expertise from partnering with world-class organizations like P&G, CVS Health, Shiseido, and Mars Wrigley.

As a visionary leader and practice builder at top agencies like Marks and LPK, she has driven major transformations, reshaping brands and fostering growth. We are excited to see the strategic depth and leadership Jennifer will bring to SRG, empowering us to deliver even greater results for our clients.​

We invite you to reach out to Jennifer and the SRG team to explore how our combined expertise can help elevate your brand.

09/19/2024

We’re elated to welcome Laura Greanay as our new Office and Event Coordinator! Originally from New England, Laura has called Colorado home for more than a decade. She values human connection, kindness, and dives fully into life. With experience as Director of First Impressions at an independent school and Event Coordinator for Upslope Brewing, Laura brings creativity, resilience, and warmth to our team. She will champion SRG’s values of hospitality as she takes her place at the forefront of our heart of house; ensuring our space and spirit stay welcoming, vibrant, and ready for work. Outside the office, you’ll find her walking her dogs, baking bagels, attending concerts, and (usually) winning family board games.​
Join us in giving Laura a warm SRG welcome!

09/05/2024

We’re thrilled to welcome Adelle Shealy to our culinary team as an Associate Culinary Developer! With an honors degree in Food Science from the University of Delaware, Adelle brings valuable experience in application development within the ingredient industry. At SRG, she’s excited to merge her scientific expertise with creative culinary development, helping shape the future of food for our clients.​

Outside the kitchen, Adelle’s adventurous spirit shines through. Whether she’s thrifting for vintage treasures, hitting the climbing gym, running, or hosting dinner parties, she’s always up to something exciting. Join us in giving Adelle a warm SRG welcome!

08/29/2024

We’re excited to welcome Henry Kvietok as an Associate Strategist! He is a CU Boulder graduate with a degree in creative technology & design and a minor in business with experience at brands like Backcountry Access, Crocs, Kelty, and Sierra Designs. ​

When he’s not crafting strategies, Henry is likely working on complex crossword puzzles, skiing, or hitting the mountain bike trails. His relentless approach to problem-solving, both in and out of the office, makes him an ideal addition to SRG.​

Let’s all give Henry an SRG welcome!

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1801 13th Street #150
Boulder, CO
80302

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SRG

SRG is a brand consultancy and advertising agency that works across the entire lifecycle of a brand.

We are an independent, privately-held company headquartered in Boulder, CO. SRG was founded in 1984 and has 140 employees today. We are proudly majority women-owned and led, and have been named a Best Place to Work by Outside Magazine and AdAge.

As a full-service agency and world-renowned consultancy in one, we are uniquely positioned to solve our clients’ problems through consumer insights, brand strategy, new product innovation, brand positioning, design, and advertising.