Fadduh Strategy + Brand Shop

Fadduh Strategy + Brand Shop Built in Colorado. Born in Jersey. Fadduh is a female-owned, full-service marketing agency that digs into the core of your brand so you can tell it like it is.

We follow a distinctly human approach to brand strategy, brand identity and go-to-market creative marketing. We opened our doors in 2017 in Boulder, Colorado, but we started our trip around the block way before then. We’re are proud members of WBENC, the largest certifier of women-owned businesses in the US, and a leading advocate for women business owners and entrepreneurs.

Oh the sweet simplicity of this design. We have so much heart for how this Bluecorn Beeswax brand identity turned out an...
02/16/2023

Oh the sweet simplicity of this design. We have so much heart for how this Bluecorn Beeswax brand identity turned out and for the clients we made it for. Please do check them out at beeswaxcandles.com. πŸ•―β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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It's a snowy day here in Colorado. Which means it's a perfect night to let go of stress and return to simple with a cozy...
02/15/2023

It's a snowy day here in Colorado. Which means it's a perfect night to let go of stress and return to simple with a cozy fire and the warm, inviting glow of candles. ​​​​​​​​
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Fadduh Family //​​​​​​​​
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When your brand began with an incredible story of making beeswax candles by hand in a tiny cabin in the mountains of Tel...
02/01/2023

When your brand began with an incredible story of making beeswax candles by hand in a tiny cabin in the mountains of Telluride, you do everything to have that story of primitive beginnings show up in the brand the world sees.​​​​​​​​
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Fadduh Family //​​​​​​​​
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You know what we love? Graphic elements that really make a brand identity system shine. Or, in this case, glow. πŸ•―οΈβ€‹β€‹β€‹β€‹β€‹β€‹...
01/31/2023

You know what we love? Graphic elements that really make a brand identity system shine. Or, in this case, glow. πŸ•―οΈβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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The golden glow of of pure beeswax offset by the pure white and navy black packaging. πŸ‘ŒπŸΌ  ​​​​​​​​​​​​​​​​Fadduh Family ...
01/26/2023

The golden glow of of pure beeswax offset by the pure white and navy black packaging. πŸ‘ŒπŸΌ ​​​​​​​​
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Well... it's been 5 months since we posted. Oops! When better than a snow day to start sharing again? Starting with our ...
01/18/2023

Well... it's been 5 months since we posted. Oops! When better than a snow day to start sharing again? Starting with our favorite rebrand from 2022. ​​​​​​​​
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Last year and a half we've had the absolute pleasure of working with wonderful folks at on a comprehensive rebrand. Bluecorn is a Colorado candle brand based in Montrose and, when it comes to beeswax candles (which we learned are the holy grail of non-toxic, beautifully burning candles), they are simply the best. This first look includes the intentionally simple palette and package design that nods to their origin in Telluride and allows the warm, golden color of their candles to shine. ​​​​​​​​
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Please check them out at beeswaxcandles.comc or in person at ​​​​​​​​
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Holy hell Fadduh is 5 years old! This agency has survived being a startup, first time mom-ing/home-owning and business-o...
08/15/2022

Holy hell Fadduh is 5 years old! This agency has survived being a startup, first time mom-ing/home-owning and business-owning all at once, quarantine and general global craziness, and all of the other obstacles we've crossed paths with over the last five years. What a ride it's been so far! ​​​​​​​​
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Huge thanks and hugs to our clients, our teams, our family and friends... basically everyone who's been a part of our Fadduh family in one way or another. We love you and are grateful to you. ​​​​​​​​
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Here's to many more years of growing, evolving and staying true to who we are in our heart. πŸ’™

Been cranking on some really cool s**t this week πŸ”₯ Now it’s time for Summer Friday vibes 😎
07/08/2022

Been cranking on some really cool s**t this week πŸ”₯ Now it’s time for Summer Friday vibes 😎

Great feedback is always nice. Happy, successful clients is even nicer. πŸ₯°β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹Head over to Bluecorn Beeswax f...
07/07/2022

Great feedback is always nice. Happy, successful clients is even nicer. πŸ₯°β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Head over to Bluecorn Beeswax for handcrafted, beeswax candles 🐝 and, if you're in the Telluride/Montrose, CO area, visit their amazing new cafe and mercantile Bluecorn Cafe & Mercantile β˜•οΈ

As Pride month wraps up, and with the Supreme Court's devastating decision on Roe and it's likely implications for same ...
06/29/2022

As Pride month wraps up, and with the Supreme Court's devastating decision on Roe and it's likely implications for same s*x couples, we thought we'd share the cover letter our founder, Becky, wrote for an RFP for The Gill Foundation and πŸ³οΈβ€πŸŒˆ Our votes have impact. Our voices matter. People's lives literally depend on the choices we make.​​​​​​​​
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In lieu of a typical agency intro letter, please allow me to break with convention and begin on a personal level. On 6/26/15, I had just arrived home to the home I shared with my girlfriend, Lennon, when I saw the news that marriage equality had passed through the Supreme Court. I immediately began sobbing out of sheer relief. ​​​​​​​​
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You see, I’m a woman and, up until I met Lennon, I had only dated men. Because of this, marriage was always a given - something I had taken for granted. When Lennon came into my life, I very quickly realized that my person was, in fact, a woman, which changed things. A wedding wasn’t impossible, but there would be hoops and, with them, the realization that our union would not be universally recognized. That is, until the Supreme Court decision came through. Lennon came home that day to find me covered in tears and we just stood in our doorway, holding on to each other for the longest time. That decision meant we could get married like every other β€œnormal” couple - like the normal couple we are. ​​​​​​​​
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We eloped in the fall of '16 in Vermont - the first state to allow anyone who loves each other to get married. Exactly 3 months later I gave birth to our beautiful, twin daughters. Would we have had our girls without the marriage? Yes. However, the ability to do so forged our family legally and made it possible for Lennon to be listed on our girls’ birth certificates - which was extremely important to us. ​​​​​​​​
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Reflecting back, it's overwhelming to consider how different things would be for our family had the decision not passed...

Father's Day is a special day at Fadduh. Fadduh (FAH-duh) was the nickname our founder, Becky, had for her late father, ...
06/19/2022

Father's Day is a special day at Fadduh. Fadduh (FAH-duh) was the nickname our founder, Becky, had for her late father, Joe. He was a larger-than-life force. A leader who knew when to listen. Curious, direct and intuitive. A no bulls**t, straight-shooting, east coaster with a heart of gold. At Fadduh, we place a lot of value on character and grit like Joe’sβ€”which is why we named the shop in his honor.​​​​​​​​
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We miss our Fadduh terribly and are wishing him a Happy Daddy's Day up in the sunset. And a happy day to all the papas out there. You are so important and so loved. 🀍

Happy 36th Anniversary to Rio Grande Mexican Restaurant - our founding client, friends and favorite spot to unwind over ...
06/15/2022

Happy 36th Anniversary to Rio Grande Mexican Restaurant - our founding client, friends and favorite spot to unwind over margs! The Rio will always hold a special place in our hearts. Our relationship spans multiple agencies and close to a decade of partnering together. We just love you guys and are so grateful for you. Congrats on 36 years and cheers to many more! πŸ₯‚πŸŽ‚

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Boulder, CO
80303

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HELLO, WE’RE FADDUH: A STRATEGY + BRAND SHOP BASED IN BOULDER, COLORADO

We believe brands are living, breathing things. They have roots, dreams, a personality, and a heart. At Fadduh, we uncover and bring this core to life via brand strategy, brand identity design and integrated advertising campaigns.