IMM

05/01/2025

What happens when you go to a conference in Miami? You soak up more than just sun! We sent our man about town, , to grace the lawn of the .event, and he’s coming in hot with wisdom from marketing legends like , & . The advice du jour is to stop complaining and start adapting! From going all in on to avoiding it altogether, to giving your budget to advertising automation, to finding new channels with more control, a smart marketing team needs to act rather than stay still. Which is what we’re all about.

07/25/2024

🌐 Ready to revolutionize your SEO? AI tools are changing the game, and it’s time to adapt! 🚀 From optimizing for chatbots to balancing AI-generated content, these strategies will keep you ahead in the AI-driven search landscape. Optimize with structured data, UTM codes, and custom event tracking. Industries like software, healthcare, and e-commerce need urgent updates. Partner with experts for ethical and effective AI integration. Let’s embrace the future of search together! 💡✨

07/01/2024

We’re thrilled to celebrate 11 fantastic years with IMM’s very own life of the party, Ale! 🎉 Whether he’s lighting up the office or making happy hour a blast, Ale knows how to bring the fun. Our resident kid at heart loves adventuring outdoors, cruising with Disney, and indulging his sweet tooth. Cheers to our creative problem solver, media whiz, and all-around enthusiastic go-getter! Here’s to many more years of adventures, amazing work, and unforgettable memories! 🥳✨

06/20/2024

Today, we shine a light on some of our favorite Black-owned businesses. These founders are leading the way in women’s health, venture funding, team building, advertising, and language translation. is a reminder of the ongoing fight for diversity and equality everywhere.

06/10/2024

Happy Birthday, Stephanie! We hope your day is filled with all the things you love, from playing video games to chilling with your cats. Make it a special one, no matter what you do. We’re so grateful to have you on the IMM team—you bring incredible expertise, enthusiasm, and passion to your role as SEO Manager. Have an amazing birthday! 🎂🐾🎮

creative creative

06/07/2024

If “thought leadership” is a buzzword or a chore to your B2B business, read IMM’s latest piece.

In the digital age, B2B content forms a critical piece of buyer teams’ conversations; differentiation can strengthen your funnel in surprising ways.

Link in bio!⤴️

06/03/2024

Tired of AI news that feels like old news? Our GML ‘24 breakdown cuts through the hype and gets to the heart of what matters for your business. Link in bio ⬆️ ,

07/17/2022

Today is World Emoji Day! 🎉So in honor of the holiday, we’re putting our emoji skills to the test. Can you guess the films these emojis represent? Share your guesses in the comments below🧐🎥🍿

👸❤️🌹🐻
🍳☕️🍩♣️
🐺🗽💵

09/01/2021

Get ready for major changes in the digital marketing space. Cookies have played a fundamental role in digital marketing for decades, but marketers have been forced to quickly adjust their strategies as third-party cookies are removed from popular web browsers. Stay ahead of the competition by leveraging these cookieless solutions.

IMM is a digital marketing agency for brands ready to capitalize on change. How we do it: client experience, connected content, integrated media & analytical insights.

05/19/2021

Like everything in digital marketing, search engine marketing is an ever-evolving landscape. The Google search results page – once a field of letters on a white page – is getting more colorful, complex, and harder to stand out on every day. Image Extensions allow advertisers to showcase an image alongside their search ad. Even for businesses that don’t have a physical product to display, Image Extensions allow advertisers to add an eye-catching pop of color to a still heavily text-dominated search results page. For our client IBERIABANK, Image Extensions had an 18% higher Click-Through Rate (CTR) compared to other extensions.

As the search results page continues to evolve, images are likely going to be more and more in the forefront, and Image Extensions are a great way for advertisers to evolve with these trends.