07/23/2020
200721_ACHIEVE.Q3 - Standard Issue:
This product line has been the culmination of nearly half a year spent conceptualizing, designing, sampling, and refining in order to bring this visual story to life. The Achieve Standard Issue collection is by far my biggest passion project to date—
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The inspiration for the line originally came from our first exploration of utilitarian/military surplus aesthetics within the Achieve brand, back in the summer of 2018. We partnered with Stance’s Joseph Jorgenson to bring the look to our pop-up shop during 2018’s RTX, and he took the concept and knocked it out of the park. Since then, we hadn’t expanded on that direction— until now.
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This was our opportunity to pay homage to that collection, and redefine what was so loved about those pieces: simplicity in form, minute attention to detail, more premium silhouettes, and a look that defines the climb to do/be better than we were.
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I’ll continue posting about this line throughout the next few days because there is just so much I’d like to share about it, but for now, enjoy this sick little zine put together right after our shoot 🙏🏼💀🏷 @ Austin, Texas