10/08/2026
Do you run a local ad agency, or a local business that works with a local ad agency? 4 things to consider... ⤵️⤵️⤵️
1.) Don't sleep on the megaphone power of WBKO's Broadcast TV, especially News and Sports. It may feel lacking in targeting and attribution, but it is unmatched in volume and frequency! That said, it is also more targeted and measurable than you probably think. We are the local affiliate for ABC, FOX, CW, Telemundo, and TN Valley Sports. 📺
2.) Even agencies that invest in local TV through WBKO often say, "We have digital handled in house, but thanks anyway." Did you know WBKO's website, Streaming TV app, mobile News app, and mobile Weather app generate between 5 and 7 MILLION views per MONTH! We have our fair share of critics, but that traffic conveys a LOT of TRUST. No one else in our market comes close! What would tying your brand to our trusted brand mean for your business over time? 📱
3.) When it comes to targeted digital strategies, I still firmly believe our AI-Driven Omni-Channel strategies like GDM360 are unrivaled! Especially when it comes to FREQUENCY of message, bringing the power of old school traditional media back to the infinite inventory of today's digital landscape. I don't care if your best customers watch WBKO or Tubi or Pluto or Hulu or Paramount or whatever combination of the endless Streaming TV platforms available to them... we can put your video in front of them (and then follow them out to the car when they listen to music or podcasts, and then then follow them to their work computer or mobile phone while they visit various websites and apps, and then follow them onto their tablet while they play games). 📊
4.) Stop over-relying on social media to win marketshare. The intrusion of message simply isn't there. Everything is easily skipped or missed, yet still measured as a "metric" which causes confusion and frustration. The reach and frequency isn't there unless you pay for it. The trust isn't there. I often tell people, "My band uses social media. It's all we have. We're broke. You're a real business! You can do so much better!" Social media has its place, for sure, but it's only one small piece of an effective multimedia marketing strategy! We can also help you manage your social media ads on Meta, TikTok, and LinkedIn if taking that off your plate or keeping your reporting all in one place is helpful. 👍
We know today's media landscape can be overwhelming! Gray Digital Media operates over 100 TV stations like WBKO, serving over 16,000 active advertising clients who see success when the message and media mix are right. We have the tools to help you accomplish the same for your business or agency clients.
What would it take to earn that opportunity?