08/21/2026
I had a chance to talk with David Hill on The Persistent Entrepreneur podcast (How to Get Found Online in the World of AI Search - Website Strategy & Digital Marketing #467) about how businesses get found when search isn't just Google anymore.
We dug into:
• Clarity first — What does your business actually want to be known for? This matters more than you might think.
• How AI is reshaping search — Search isn't just about short keywords anymore. People are asking detailed questions of ChatGPT and other AI tools, and those tools are increasingly part of how people discover businesses.
• Why your website still matters — You own your website. You don't own your social media feed.
• Data beats guessing — Use actual search and advertising data to inform strategy, rather than hunches or the latest marketing trend.
And the question I keep coming back to: What are your best customers asking—and does your website have a good answer?
I'm delighted to be part of The Persistent Entrepreneur's roster alongside so many thoughtful founders and business leaders.
https://www.youtube.com/watch?v=XpDgFZpvNNE&list=PL_VYHkdgfP34e8_1Si0X6c9EaUAHNJjfk