04/08/2026
Had a great time on WPKZ’s Wednesday K Zone Lunchbox with Howie Kahn and Jen Stanovich talking websites, local SEO, and what actually helps Central Mass businesses get found online.
One of the big points we talked about: the fundamentals haven’t changed — but where people search has.
If your business isn’t showing up in Google or AI tools like ChatGPT, it’s often not because you’re bad at what you do. It’s because your website isn’t clearly showing:
* what you do
* who you help
* what makes you different
* and why people should trust you
Google and AI search tools are both looking for signals of expertise, authority, and trust — and your website has to do more of that work than ever.
Thanks again to WPKZ and the Wachusett Area Chamber for having me on. It was a fun conversation.
If you’ve been wondering whether your website is helping your business get found — or quietly holding it back — I’m always happy to take a look.