07/28/2026
A quick reminder that while we DO want to format things correctly, use the occasional keywords, and pay attention to Instagram updates, the algorithm is NOT your customer.
The Algorithm isn’t going to be walking into your store after grabbing coffee at Nexus or eating breakfast at Feed to spend their money.
In order to talk to REAL people, your content should show off the fact that you’re a REAL business who knows what’s what in the community.
When your content speaks directly to your community their questions, their lives, their values, the all-mighty algorithm tends to follow.
Because the algorithm rewards content that resonates. And content that resonates comes from knowing your audience, not from hacking your way to the top of a feed.
So instead of asking “what does Instagram want from me right now?” try asking “what does my audience actually need to hear?”
