The Marketing Studio

11/11/2024

https://www.facebook.com/share/19KD1tjKQn/

Newsflash!! Facebook is REMOVING the option to have PUBLIC FOLLOWERS on your personal profile on November 14th. 😮

[***UPDATE*** Directly from Meta: "November 14 is only a deadline for a small group of profiles. This will be a gradual transition with rolling dates. If you did not receive a notice, you’re not in this wave. However, you can always still transition to ProMode, no need to wait for the notification!"]

If you already have public followers, Facebook will automatically enable PROFESSIONAL MODE on your personal profile. (Allowing anyone to follow you would've been a setting you enabled at some point in the past).

Professional Mode combines ALL your friends and followers into one audience.

PLUS, you get benefits such as post and audience insights, the ability to boost posts, eligibility to monetize your content, if that’s important to you and more.

Otherwise, you can choose to have FRIENDS only and no public followers.

So, if you have *never& turned on the ability for anyone to follow you, and never turned on 'Professional Mode,' then your Profile will remain in 'Classic Mode.' And you'll have just friends, which is what a large portion of Facebook users choose.

Apparently this conversion to Professional Mode for anyone with public followers is to ‘simplify settings.’ Hm.

It seems that Facebook Business Pages and Facebook Personal Profiles with Professional Mode enabled are becoming more and more alike.

Facebook initially began testing Professional Mode in December 2021, and then rolled out the feature globally in October 2022.

The premise of Pro Mode is to provide a way for creators, entrepreneurs, and independent business owners to have the same/similar benefits as a Page. So then you don’t necessarily need to have both a personal profile and a public/business Page.

However, going ‘all in’ on just your personal profile could work for only specific types folks, e.g. independent professionals, solo entrepreneurs, creators, etc.

I still recommend keeping a public business Page for the vast majority of small business owners for the primary reason of having a separate business presence. And to be able to access the full Meta Ads Manager.

Of course, it goes without saying that all Brands should stick with a public/business Page.

Your thoughts? Is this confusing? Are you unsure what action to take? Let me know in the comments on this post and my team and I will happily explain further.

06/10/2022

⚡️New Website we designed for is now live!

A local favorite and tourist destination, the Rocking R Bar is one of Downtown Bozeman’s historic destinations.
From fresh elevated bar food, to nightly events - it was an honor to update their design and give them a website that matched their current day vibes!

06/08/2022

New to Instagram!! 📍

https://www.adweek.com/media/instagram-how-to-pin-posts-to-your-profile/?fbclid=IwAR1bbUDzwg2RGfVPeKN01kGGn0Yk5fILLvSsrepKUdHxNoIX7PJVyPPcWzk&fs=e&s=cl

Each user can have a maximum of three pinned items.

04/21/2022

Instagram announces new features!

See link below 👇

02/28/2022

Competition of video length… what do you think about this? Useful or too much?

TikTok announced on Monday that it is expanding its maximum video length to 10 minutes, a sizable increase from its previous cap of three minutes.

02/28/2022

I love looking back on these moments from my career. This is from when the Fubu Foundation worked with the city to restore some of the NY basketball courts.

Here’s some for you… I talk a lot about giving back. The new generation is really intuitive and they have an eye for when a brand is being fake. Don’t just do a charity for the sake of looking good. Try to see it as an opportunity to actually accomplish something that matters to you and rings true with your brand.

For me, it was always about contributing to my community! And it still is!

12/10/2021

More Facebook updates rolling out…

Meta (formerly Facebook) today is introducing a number of Facebook Live updates that will allow creators to engage with fans during their live broadcasts, including new features like Polls, support for four-person co-broadcasting via the “Live With” feature, new commenting features, a n…

11/29/2021

More changes coming as IG tries to push ahead of its social media competitors.

Instagram's experiments point to a major shift coming for the app.

11/24/2021

What do you think about 1minute IG Stories?

Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments.

11/02/2021

Social Media Updates!

Instagram continues its process of replication as it seeks to maintain engagement.