Media Prefs

Name: Media Prefs
Address: 3915 Direct Green Place, Bradenton, FL, 34208, US
Telephone: +16087818495

Community Colleges & Data

Media Prefs emerged from the mind of Dr. Pam Cox-Otto, a 40-year veteran of community college marketing and CEO of Interact Communications. Each semester media salespeople would pound on her door saying, "Buy this!" and "I'm sure we're reaching your market." And, just as consistently, Faculty and Leadership would pound on her door, saying, "Fill this class/program," "Put an ad in the newspaper,

or make me a TV spot, now!" every Fall and Spring. The need was clear: College marketers and their media buyers need academically defensible, quantitative data on what media are being used in the market, by what audiences, over time...

And Media Prefs was born.

08/30/2023

Last chance! Free Media Prefs data access will end on August 31st. Be sure to upgrade to a subscription that meets your college’s needs before our fall survey kicks off on September 25th!

Want to save $500 on your new subscription? Use promo code LAUNCH500 by August 31st. Our three-tiered subscription plan offers flexibility and benefits dependent on the level of data support you need!

Link: https://www.mediaprefs.com/the-inside-scoop

08/29/2023

How quickly should you get back to students? Here’s the latest on what percentage of students expect a same-day response:

• Email: 51% (10% expect your reply within the hour!)
• Web inquiry: 37%
• Voicemail: 43%
• Social media message: 37%

08/22/2023

Don’t make it hard for students to contact you. With Media Prefs, outreach can be easy — once you know students’ favorite ways to contact you!

Ensure your counselors and onboarding staff have email addresses that are easy to find on your website. After email, reaching out in person is the next favorite option, followed by a phone call or text. Both male and female traditional students would rather text than call as their third-favorite option.

And what about the least-preferred methods of contacting you? Automated chatbots, social media, and web forms or inquiries are at the bottom of the list!

08/21/2023

You won’t want to miss all that Media Prefs has in store for you in 2023-2024!

Here are some things to look forward to:
• A streamlined survey with focused questions and expanded question types.
• A new survey experience for students–designed for mobile users with hassle-free single sign-on.
• A three-tiered subscription plan with a brand-new toolkit, new charts UI, upgraded data integrity, built-in incentives, custom questions, and survey customizations.
• Optional upgrades to include a physical workbook and live training sessions to help you make the most of your data, and custom report options (limited number available!)
• Seeing your data sooner! No more waiting weeks after survey close to view your results.
The Fall survey kicks off on Monday, September 25th. Use promo code LAUNCH500 through August 31st to save $500 off your subscription!

Link: https://www.mediaprefs.com/the-inside-scoop

08/17/2023

Fall is coming fast, and we’ve been busy investing in Media Prefs to continue delivering high-quality data and insights to community colleges nationwide. We're excited to share the latest version of Media Prefs with you, but you'll need to subscribe to get in on the action!

Free access to our Media Prefs portal will expire on August 31, 2023. If you wish to maintain your access to historical data and larger data aggregates or participate in the 2023-2024 Media Prefs survey cycle, you MUST upgrade to a subscription plan!

The Fall survey kicks off on Monday, September 25th. Use promo code LAUNCH500 through August 31st to save $500 off your subscription!

Link: https://www.mediaprefs.com/the-inside-scoop

08/15/2023

In our tech-savvy times, it’s no surprise that students generally prefer college email for important messages, which is true across all ages and genders. Students 51+ also like being contacted via their personal email. The least favorite ways to receive notifications include social media, calls to personal phones, and direct mail.

Our advice? When in doubt, use email for your shout-outs!

08/08/2023

Across the board, 2 in 3 students have iPhones. The difference is even more pronounced among younger students, where 3 in 4 are Apple users. Interestingly, female students are more likely to have iPhones, with 80% using that OS operating system, compared to 67% of male students.

Make sure your outreach has the right app-titude to really reach students and get plugged into your students’ preferences with Media Prefs!

08/01/2023

Last week, we shared that QR codes slay (that’s Gen Z code for doing a great job 😎). Now, get ready to learn the top 3 reasons why students scan your college’s QR codes:

1. To take a survey
2. To enter a contest
3. To RSVP for an event

Now that you’re in the know, make sure to use your QR codes! And most of all, make sure your website is responsive and works well on a mobile device, so your students will thank you when they scan your links!

07/25/2023

Are QR codes on fire or cringey? Answer: It’s getting hot in here! QR code use is at an all-time high, according to our latest data. Only 8% of students say they never use QR codes, and most who don’t are 51+. So don’t be cheugy, and include QR codes on your flyers, posters, and more!

07/18/2023

Last week, we shared that very few students read the printed news. But don’t give up! Online local news deserves its dues. A whopping 60% of students say they read online local news sometimes, frequently, or always. In fact, more students in our survey say they are reading online local news than ever before!

The older the student, the more likely you can snag their attention in your online community paper. Plus, female students are more likely to frequent those digital pages than males.

If you’ve been advertising in your local printed paper, try pulling those campaigns and placing them online instead!

07/12/2023

You won't want to miss this!

07/11/2023

Should you place ads in the print newspaper? Unfortunately, nearly 3 in 4 students 16-20 never read a printed newspaper! Only 17% of all students say they sometimes, frequently, or always pick up the paper.

The group with the highest readership is students 51+, but even in that demographic, less than 15% say they read frequently or always.

Our take? If you want to run ads in the newspaper, it might be worth ditching print and opting for digital news instead!

Stay tuned for next week’s bite to learn more about how many students read online local news.

Address

3915 Direct Green Place
Bradenton, FL
34208

Telephone

+16087818495

Website

http://www.mediaprefs.com/

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