Continuum Marketing Services

07/04/2026

Cheers to 250 Years!

As we celebrate America’s 250th birthday, we’re proud to honor the people, businesses, and communities that make this country strong. 💙

At Continuum, we’re grateful to support organizations across the nation and thankful for the trust our customers place in us every day.

Wishing you a safe and unforgettable Fourth of July!

07/01/2026

Today, we join our Canadian colleagues, friends, and communities in celebrating the beauty, diversity, and spirit of Canada.

We’re proud to have a home in Canada and to work alongside such talented and inspiring people.

Wishing everyone a safe, joyful, and memorable Canada Day!

06/30/2026

We're excited to be at ISTE Live this week!

Todd Vanek and Christian Cowles are on the show floor connecting with educational publishers, partners, and industry professionals to hear what's top of mind as everyone prepares for the back-to-school season and future curriculum adoptions.

These conversations are always one of the best parts of the event. They help us better understand the challenges publishers are facing today and where we can continue supporting them through Education Bridge.

If you're attending ISTE Live, keep an eye out for Todd and Christian and be sure to stop by and say hello. We'd love to connect!

06/25/2026

Many marketers are focused on the next postage increase.
The bigger story may be how direct mail itself is evolving.

The organizations seeing the strongest results are combining:
📬 Direct mail
📧 Email
📱 Mobile engagement
🔗 Personalized landing pages
🛒 Ecommerce experiences
into a coordinated customer journey.

Meanwhile, USPS continues introducing promotions that reward personalization, interactivity, and omnichannel engagement.

The result?

Direct mail is becoming less of a standalone tactic and more of a strategic component within a larger customer experience ecosystem.

As costs rise, ex*****on quality matters more than ever.

If you're planning campaigns for 2027, this article outlines the trends, incentives, and operational shifts that should be on your radar.

👉 Read the full article: https://hubs.la/Q04jzmyb0

As brands look for smarter ways to improve marketing ex*****on, direct mail continues to prove its value as a high-performing channel within the modern marketing campaign mix. But 2027 is shaping up to bring significant operational and pricing changes that marketers cannot afford to ignore.

06/21/2026

We like to have fun around here. And few things are more fun than a really good dad joke....or a really bad one. 😬

This Father's Day, we're giving a nod to the father figures who keep us laughing with the perfect joke ready at exactly the wrong time.

06/19/2026

For years, one of the biggest objections to testing direct mail has been cost.
USPS may be changing that.

A new Direct Mail Discovery promotion planned for 2027 is designed to encourage new and inactive mailers to enter the channel, including:

✅ 40% discount on the first 5,000 pieces
✅ Additional eDoc submission incentives

For ecommerce brands, digitally native companies, and customer acquisition teams that have been curious about direct mail but hesitant to invest, this could create an attractive opportunity to test the channel with less risk.

It's another sign that USPS isn't just focused on mail volume—it's focused on growing adoption and encouraging innovation.

See what else is changing in 2027 and how marketers can take advantage of new incentives by reading the full article: https://hubs.la/Q04lSV5F0

06/17/2026

Yesterday, our Director of Business Development, John Maasik, attended the Henry Stewart Creative Operations Summit in New York City, where he connected with Creative Operations leaders from a variety of brands, reconnected with industry peers, and explored the trends shaping the future of creative work.

A few key themes emerged throughout the day:

• AI is moving from experimentation to real-world application, helping teams scale content creation while keeping human creativity and oversight at the center.

• Creative teams are being asked to deliver more content, across more channels, in less time. Creative Operations teams are playing a critical role in making that possible through strong processes, technology, and trusted partnerships.

• Organizations are rethinking how work gets done, embracing new team structures, hybrid in-house and agency models, and closer collaboration between creative and technology teams.

It was a valuable day of learning, networking, and exchanging ideas with some of the brightest minds in Creative Operations.

And as an added bonus, NYC was full of energy with excitement around the Knicks and international soccer events helping build momentum toward the 2026 World Cup.

What trends are you seeing in Creative Operations and content production today?

06/16/2026

Direct mail is evolving, and marketers who stay ahead of postal trends can drive greater efficiency, improve performance, and make the most of their marketing investments.

In a recent episode of the Impressions Xchange podcast, Continuum's Brad Duncan joined Ashley Roberts to discuss:

✔ Key takeaways from the National Postal Forum
✔ How zone-based pricing impacts direct mail costs
✔ Strategies for optimizing postage and improving results
✔ The growing role of AI in direct mail
✔ Advances in mail tracking and measurement

If direct mail is part of your marketing mix, this conversation is packed with practical insights to help you get more from every campaign.

🎧 Listen to the episode: https://hubs.la/Q04lzHr60

🎧 Listen to the episode on Apple Podcasts: https://hubs.la/Q04lzmgC0

What changes are having the biggest impact on your direct mail strategy today?

06/10/2026

As postage costs continue to rise, marketing inefficiencies become more expensive.

Things like:
• Poor audience targeting • Disconnected workflows • Missed postal optimization opportunities • Unnecessary print complexity • Underperforming creative

all carry a higher price tag when every mailed piece costs more.

The brands seeing the strongest direct mail performance today aren't necessarily spending more. They're aligning creative, production, procurement, and postal strategy more effectively.

Operational excellence is becoming a marketing advantage.

The question isn't whether postage will increase. It's whether your organization is positioned to absorb those increases without sacrificing performance.

The article explores how leading brands are adapting their ex*****on strategies to stay ahead.

Click through to read more: https://hubs.la/Q04jzgmx0

As brands look for smarter ways to improve marketing ex*****on, direct mail continues to prove its value as a high-performing channel within the modern marketing campaign mix. But 2027 is shaping up to bring significant operational and pricing changes that marketers cannot afford to ignore.

06/07/2026

A couple weeks ago, Brad DeHart joined Philip Ideson on The Art of Procurement podcast to discuss a topic that's becoming increasingly important for procurement leaders: how to build stronger partnerships with marketing and other business stakeholders.

One insight that continues to resonate:
"If you focus on stakeholders' needs and add value, the savings will always follow."

The conversation explores what it takes for procurement to move beyond transactional ex*****on and become a trusted advisor, especially in complex categories like marketing where relationships, speed, and business outcomes matter.

If you missed it the first time around, it's worth a listen.

🎧 Apple Podcasts: https://hubs.la/Q04jzc860

🎧 Spotify: https://hubs.la/Q04jzHf30

Podcast Episode · Art of Procurement · May 25 · 35m