BKM Marketing

09/24/2024

Optimize Direct Mail Campaign ROI with Digital Retargeting

Learn how to enhance direct mail campaigns by following up online, increasing conversions, and analyzing results for optimal success.

08/16/2024

Importance of Direct Mail in Integrated Campaigns - Lift & Response

Discover the enduring power of direct mail in the digital age. Learn how tangibility, high ROI, and personalization drive engagement and conversions.

01/08/2024

Discover the true meaning of AI and how it can impact your business in our new blog series. We'll explore the pros and cons of tools like ChatGPT, provide valuable insights, and address the overwhelming marketing chatter. Get ready to demystify AI!

🔍 Ethical Considerations in AI-Driven Digital Marketing 🌐✅

Unveiling the ethical implications of AI in digital marketing! Join us as we explore transparency, privacy, bias, discrimination, accountability, and consumer empowerment. Learn how to uphold ethical standards and build trust with your customers. 🙌💡

Explore the ethical considerations in AI-driven digital marketing and discover strategies to ensure responsible practices in our transparency-focused post.

12/07/2023

Check out '7 Marketing Strategies to Help Banks Attract Business Customers' - Great read by Bruce McMeekin, BKM's Founder & CEO.

Key nugget: In the face of marketing challenges, banks that embrace enhanced marketing techniques are most successful at attracting and retaining corporate clients.

In the face of marketing challenges, banks that embrace enhanced marketing techniques are most successful attracting and retaining corporate clients. By Bruce McMeekin anks face multiple challenges in their quest for more stable growth. Because startups and enterprise organizations are critical to b...

10/13/2023

Ready to take your direct mail marketing and digital marketing strategies to a new level? Join Bruce McMeekin, Founder and CEO of BKM Marketing on October 24th to learn more about how to blend direct and digital marketing strategies for more effective results.

This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!

09/27/2023

Discover the power of AI in digital marketing with our "From the Desk of AI" blog series! 🚀🤖

With AI-driven customer segmentation, businesses are able to better understand who their customers are and what they're looking for.

Learn more about how AI is revolutionizing customer segmentation in digital marketing and get inspired by success stories from the lawn care and banking industries - https://hubs.li/Q023yV1w0


https://hubs.li/Q023yV1w0

Insights and expert advice on leveraging Artificial Intelligence in digital marketing. Discover how artificial intelligence is revolutionizing customer segmentation in digital marketing.

09/26/2023

Highlights from our Q3 Bank M&A eNewsletter:
• How AI can transform Bank M&A
• How CEO’s are positioning their companies for the future including bank M&A outlooks
Read it here: https://hubs.li/Q022LvwV0

Comment below to get bank M&A highlights delivered to your inbox quarterly or sign up at https://hubs.li/Q022LvLR0

As we wrap up another slow quarter of new deals, we thought we would use this quarter to examine some interesting banking and M&A-related content related to AI. We know that the ‘hype’ associated with the topic is significantly focused on attracting investments for the future; however, we are se...

09/20/2023

Our Q3 Bank M&A e-newsletter is now available. Our newsletter is comprised of original content and curated 3rd party bank M&A content that we’ve found valuable and hope you will to. Read it here
https://hubs.li/Q022LCJV0

Not on our email list to receive our quarterly e-newsletter? Comment below to be added or sign-up today at: https://hubs.li/Q022LyRt0

As we wrap up another slow quarter of new deals, we thought we would use this quarter to examine some interesting banking and M&A-related content related to AI. We know that the ‘hype’ associated with the topic is significantly focused on attracting investments for the future; however, we are se...

09/13/2023

📢 Introducing our new "From the Desk of AI" Blog Series! 🤖🖊️

Confused about the impact of artificial intelligence (AI) on your business? Our new blog series aims to provide clarity! 🤔💡

Explore the advantages and disadvantages of AI tools like ChatGPT and learn effective ways to utilize AI resources. Prepare yourself for valuable insights and expert advice on leveraging AI in your digital marketing endeavors. To kick off the series...

Discover how artificial intelligence is transforming direct mail marketing with "AI Revolution | #1 Revolutionizing Direct Mail with Artificial Intelligence" - https://hubs.li/Q0223RJh0


https://hubs.li/Q0223RJh0

08/29/2023

20 ways to hone in on your storytelling ability.

#6. Study The Commonalities Among TED Speakers
Cave people discovered the power of story even before the spoken word existed. The formulaic expression of fear, joy, disruption and outcome in an entertaining way forms the root of influencing others—in every medium. Try studying the commonalities among TED speakers; examine their action verb choices, facial expressions and timing of the articulation of facts. Soon, you’ll find your voice and story. - Bruce McMeekin, BKM Marketing Associates, Inc.

Read the other 19 here:

Effective storytelling drives campaigns that capture hearts, communication strategies that sway opinions and captivating narratives that serve as cornerstones of growth.

08/02/2023

Check out this insightful blog post on the sudden relevancy of direct mail marketing!

In a digital age, direct mail is making a comeback as a powerful marketing tool. Discover how it can help your business stand out and engage with customers in a more personal way. Don't miss out on this valuable read! 📬

Discover the resurgence of direct mail marketing + how it cuts through the noise, targets specific demographics, and enhances customer engagement.

07/20/2023

[WEBINAR] No One Tells You - M&A Communications | Bank Merger Marketing

Discover key takeaways from industry experts on M&A communications - including effective communication strategies, cultural integration and a clear vision.