08/01/2024
Content is King, so the old saying goes. I will take that a step further and say Content is Cash, if it is quality content from a trusted source and leverages Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. Creating helpful, reliable, people-first content. As a digital marketer and SEO consultant I use to have to wait for clients to produce content. Nowadays, with AI, I can write the content and get it 90% of the way there for the client to review, edit and put their seal of approval on it. Many think writing content with AI is easy-peasy and takes little time. Not the way I do it. Nor should you. It oftentimes takes days and weeks to get the content "perfect" in my own eyes. Perfect for SEO, for the reader, the client, legal, keywords, titles, copyscape, buyer intent and the list goes on and on. Many slap content together and throw it up quickly. Content is not a sprint, it is a marathon. A well-written piece of content that ranks in Google has the potential to make millions of dollars for the clients I serve. So, it has to be done right, not quickly. I know when I have written and delivered quality content, because I am 100% worn out after writing it and have the satisfaction knowing that the client will be 90% of the way there and they did not have to think about or do all of the things that I do so they can do what they do best, serving their customer base and deliver their world class products and services. So, if you are writing content and truly want to deliver content that is of value to your customers, be sure to look at Google's E-E-A-T guidelines and be sure to follow it closely. If you do not want to write the content yourself, I have programs that will do it for you and get you 90% of the way there. Content is Cash.
