Dennison Creative

05/27/2026

Typography influences how people see a brand and the emotional connection they make with it. Is it trustworthy and comfortable? Your brand’s approach to typography across all communications – and especially on your website – set the tone for who you are and how people perceive you.

Read our latest blog post to learn more about how typography affects the perception of your brand, the usability of your communications, and the impact of your messaging: https://dennisoncreative.com/put-your-best-font-forward-the-lost-art-of-typography-and-what-its-saying-about-your-brand/

05/25/2026

04/29/2026

Every year, someone declares SEO dead. In 2026, the chorus is louder than ever, with AI Overviews appearing in 13.14% of searches and zero-click results dominating 65% of Google queries. But here's what the doomsayers aren't telling you: SEO isn't dying, it's multiplying.

Traditional SEO remains the foundation, but now it's joined by SGE, AEO, GEO, SXO, and AIO. These aren't replacements for SEO; they're expansions of it. Master one, and you'll get traffic. Master them all, and you'll dominate your market while competitors scramble to understand what hit them.

Ready to Dominate Search in 2026? Read our latest blog post to learn how to optimize for AI Overviews (AIO), Answer Engines (AEO), Generative AI (GEO), and more with actionable strategies that actually work in 2026:

https://dennisoncreative.com/seo-isnt-dead-your-complete-guide-to-seo-sge-aeo-geo-sxo-and-aio-in-2026/

01/28/2026

As we move into the new year, many marketing teams are taking stock of what’s working, along with what’s starting to feel outdated.

Because while the calendar has turned, a few big questions from 2025 haven’t gone away.

The biggest one? How is AI continuing to reshape how buyers discover, evaluate, and interact with brands?

Check out our latest blog post to read more about shaping influence in a click-less world: https://dennisoncreative.com/forget-traffic-how-b2b-content-needs-to-evolve-for-2026/

11/19/2025

We've talked about how Google’s changing landscape is cutting into click-through rates to the open web. In short, fewer people are making it to your website from search.

That’s not exactly great news after all the time and money companies have poured into SEO over the past couple of decades to capture traffic. Then again, we’ve been here before.

Now? We’re adapting again. Why?

Because Google’s (and others’) AI features, summaries, and zero-click results mean fewer visits to your site, even when you rank well.

Bottom line: The era of organic web traffic as a vanity metric is over. Success isn’t about who gets the most clicks. It’s about who earns the most trust.

Check out our latest blog post to read more about how this next phase of search is going to work: https://dennisoncreative.com/maintaining-high-quality-b2b-leads-amid-the-organic-traffic-dip/

10/21/2025

As we draw closer to the end of the year, many are knee-deep in planning for 2026. For most B2B manufacturers, that means mapping out the usual suspects, including paid media, PR, trade shows, and channel support.

Need help prioritizing where to focus next year? Read more on our latest blog: dennisoncreative.com/digital-shifts-b2b-manufacturers-shouldnt-ignore-heading-into-2026/

09/25/2025

Ah, budgeting season. A time when we marketers sharpen our pencils, revisit last year’s performance reports, and try to make the case for bigger impact with (usually) tighter resources.
We’re sure you’re having the usual conversations about channels, campaigns, and ROI. We’re also certain that two-letter acronym that keeps coming up: AI.

Last year, the AI line was all about experimentation. Could AI draft content? Could it power a chatbot? Could it save us time on the little things? Valid questions at the time. But they were just the beginning.
Heading into 2026, the conversation has shifted. The novelty has worn off, and leadership teams are looking for evidence. They want to know, ‘Where does AI create real, measurable value? Which investments deserve a line in the budget, and which can wait?’
That’s the lens to bring into this planning cycle.

Check out our latest blog post to read about 5 AI priorities B2B marketing leaders should be thinking about as they map out the year ahead:

www.dennisoncreative.com/5-ai-priorities-for-b2b-marketing-leaders-heading-into-2026/