Beyond Engagement - Social Media Solutions

Beyond Engagement - Social Media Solutions Ignite your audience with our social strategies. We provide social media solutions for small biz Hi there! I'm Valentina.
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Within a few minutes of meeting me you'll figure out that I am LOVE helping others understand/use Social Media for their businesses or nonprofit organization. Read more about my Journey from Florida to Northeast Tennessee & about Social Media Marketing below:

I'm a young professional originally from South Florida & moved to the Tri-Cities, TN region in 2011. I won an business award within a year

of moving to this area without knowing anyone before moving to TN because of my networking, social media expertise, and intense work ethic with business/ organizations, it was the 40 under Forty award by the way. What I do: I teach my audiences & clients the importance of implementing engagement marketing as a tool to increase the company’s visibility and profits through Social Media. Want to spend less time struggling to learn Social Media on your own? Or are you ready to hire someone to personally manage it for you? Let me help you!

-- I teach social media marketing to professionals/new grads for confidential lessons to keep a competitive advantage in job markets. I actively participate in public speaking engagements for business groups, associations, or organizations. Finally, I personally manage social media for clients who don't have time to do it themselves or want to optimize their current strategy. Specialties: Extensive expertise in social media - Facebook (Power Editor - Paid Granular Facebook Advertising), Twitter, Pinterest, Instagram, Google+, LinkedIn (experience executing LinkedIn Sponsored Ads), Blogging, YouTube, Tweetdeck, Hootsuite, & much more. Reach me at [email protected] or call: 855-880-5082 or by visiting my website: http://beyond-engagement.com/

My culturally diverse upbringing enables me to conduct business with professionals from different backgrounds efficiently and personable. I originally started teaching about the "internet" as a young teenager in Miami to someone who was 75 years my senior!

This is the post I wish someone had handed me before I moved eight hours away and had to rebuild my visibility, relation...
06/02/2026

This is the post I wish someone had handed me before I moved eight hours away and had to rebuild my visibility, relationships, and trust from scratch.

If you are navigating a big transition professionally or personally, save this for later.

Because so many people have asked how I approached rebuilding relationships and visibility intentionally, I also created a complimentary 90-Day Visibility & Relationship Building Blueprint checklist to accompany this article.

dm me for my blog link …

05/21/2026

What blew my audience away during last week’s workshop!

05/16/2026

What business leaders need to understand about visibility right now.

I recently sat down with Melanie Borden to reflect on what we learned at Mark Schaefer’s Uprising retreat. We talked about AI, authenticity, fear, trust, and why human connection matters more than ever.

The full conversation is now on my website and linked to YouTube if you’d like to watch it.

For those of you who love LONG testimonials: here is the whole one here:I have had the opportunity to work with numerous...
05/01/2026

For those of you who love LONG testimonials: here is the whole one here:

I have had the opportunity to work with numerous consultants in my nearly 20 years in the science center field. However, working with Valentina Escobar-Gonzalez through Beyond Engagement Social Media Solutions was a true joy and highly supportive experience, and she has been a true champion for myself and our organization.

“As the President and CEO of Hands On! Discovery Center, I have the privilege of leading our non-profit organization rooted in a meaningful mission: to inspire discovery and understanding of science and the arts in a place where learning and fun go hand in hand. That mission comes to life every day through hands-on learning, community partnerships, and our collaboration with East Tennessee State University (ETSU). Working with Valentina was highly critical as she strove to understand the complexities of our work and how to convey this for an important event recognizing our partnership with ETSU and their recent, and highly prestigious, Carnegie Elective Classification.

Valentina has the innate ability to take the heart of an organization and translate it into a message that truly resonates. As she supported the development of my remarks for this university event, she didn’t just help shape a speech, she helped articulate the deeper story of why our work matters and the depth and breadth of our impact. Valentina helped connect experiences to a broader narrative about belonging, opportunity, and the role institutions like ours play in strengthening communities.

What stood out most was her ability to bridge strategy and authenticity, something I was struggling with before meeting with her. Valentina helped me articulate purpose, connect with the audience, and show up with intention without losing my true self in the importance of the event. Her insights into audience engagement, storytelling, and leadership presence helped me deliver remarks that felt both strategic and deeply personal.

For executive leaders seeking to strengthen their messaging, expand their impact, and communicate with clarity and authenticity, I can confidently say that Valentina is an exceptional partner and would recommend her services in-person or virtually. You will leave the consultation feeling empowered by someone you can now consider a colleague, ally, and life-long supporter. It’s been an absolute pleasure, and I cannot express my deepest gratitude enough! Thank you, Valentina!

I’m going to say something that might make you uncomfortable…If you’re not showing up online, your competitor is.And the...
04/18/2026

I’m going to say something that might make you uncomfortable…

If you’re not showing up online, your competitor is.

And they’re the one people are thinking about.

I had such a fun and real conversation with Rabbi Moshe where we talked about:
✨ Social media without burnout
✨ AI without losing your voice
✨ And how to promote yourself without feeling “too much”

Plus… I shared a stat that surprises almost everyone 👀
(you might be focusing on the wrong thing on LinkedIn)

If visibility has been on your mind lately, this is your sign to lean in.

Check comments for links to tune in or watch.

04/15/2026

Thanks to Tiffany Sondergaard for inviting me to be part of this fun concept of a Speed panel where a group of women switch rooms to learn from a leading expert about different aspects of marketing. I led the discussion of LinkedIn.

AI keeps coming up in almost every conversation I’m having right now.And what I’m noticing is this:it’s not the tool tha...
04/12/2026

AI keeps coming up in almost every conversation I’m having right now.

And what I’m noticing is this:
it’s not the tool that’s the issue… it’s how we’re approaching it.
When you use it without a strategy, it creates more noise.
When you use it with intention, it actually makes your job easier.

I wrote this blog to show the difference and give a few real examples of how I use it with my clients and in my own business.

If you’ve been trying to figure out how AI fits into your day-to-day, this might help.

Blog link in the comments!

Why I Respect Trades Like Plumbing, HVAC, and Electrical Work in the Lehigh ValleyWhenever a plumber comes to my home, I...
04/06/2026

Why I Respect Trades Like Plumbing, HVAC, and Electrical Work in the Lehigh Valley

Whenever a plumber comes to my home, I always tell him that I would trade my Master’s Degree to get a chance to work on projects like they do. I have always been fascinated that it is one of the professions that is always needed, no matter what is going on with AI. I will share with you how I would do social media if I was them.

Read more here: https://beyond-engagement.com/why-lehigh-valley-contractors-are-missing-easy-jobs-and-how-social-media-fixes-it/

What a treat to present virtually to the ETSU Strive program again for the 6th year about Social Media Marketing to a hy...
10/03/2025

What a treat to present virtually to the ETSU Strive program again for the 6th year about Social Media Marketing to a hybrid audience at my old home of Johnson City, TN at the VA. The STRIVE program a no-cost, eight-week entrepreneurship course for veterans and military families. I threw in a bit about AI. It was a fun bunch of solopreneurs, married couples, and folks with great business ideas.

Address

PO Box 214
Breinigsville, PA
18031

Opening Hours

Monday 9:30am - 3:45pm
Tuesday 9:30am - 3:45pm
Wednesday 9:30am - 3:45pm
Thursday 9:30am - 3:45pm
Friday 9am - 3:45pm

Telephone

+18558805082

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