Lewis Communications

06/03/2026

Lewis has been recognized by the Web Excellence Awards for digital design work across three projects:

🏆 reVive Light Therapy™: https://we-awards.com/winner/revive-light-therapy/
🏆 INBirmingham : https://we-awards.com/winner/in-birmingham/
🏆 Kentucky Bourbon Trail: https://we-awards.com/winner/kentucky-bourbon-trail/

The Web Excellence Awards celebrate innovation and achievement in digital experiences. Our focus remains the same: designing thoughtful, useful experiences that capture attention, guide user action, and support business growth.

06/01/2026

At Lewis, we believe the best creative work starts with people. ❤️

That spirit shines through in Robert Froedge’s feature in Print Magazine’s "What Matters" series. As EVP of Creative at Lewis, Robert reflects on creativity, resilience, craft, and the purpose behind work that truly matters.

His perspective is a heartfelt reminder that meaningful work is built not only through talent, but through persistence, curiosity, and genuine care for the people it serves.

We’re proud to celebrate Robert and the thoughtful leadership he brings to Lewis, our clients, and the communities we’re honored to serve every day.

Read the full feature here:

Robert Froedge writes about creativity, faith, persistence, and memory with an emotionally honest perspective shaped by decades of creative work, personal loss, and a deep appreciation for craft, family, and meaningful human connection.

05/29/2026

What’s next for bourbon tourism?

That was the conversation at this year's KBT Forum, where Lewis VPs Katie Peninger, Tom Johnson and Account Director Nick Michel shared marketing insights with Kentucky Bourbon Trail® members and partners.

As the bourbon industry continues to evolve, brand distinction is becoming more important than ever. We talked about how brands can avoid interchangeability, strengthen memorability, and show up with relevance as visitor behavior, digital planning, storytelling, and AI-shaped discovery continue to shift the consumer journey.

A strong room, a strong brand, and a lot of opportunity ahead for Kentucky Bourbon Trail® and the members and partners helping shape what’s next for the bourbon industry. 🥃

05/28/2026

Lewis recently had 4 campaigns named to the Top 40 list by Indie Agency News:

Protect the Moonpie - City of Mobile - Government
World Bourbon Toast - Kentucky Bourbon Trail
Lemonade Stand - Always.bank
Rush Lux - reVive Light Therapy

With four campaigns recognized, Lewis is tied as the leading agency with the most campaigns on this year’s list. We were also named a Craft category finalist for our work with The Birmingham Zoo. 🏆

This award-winning work is made possible by teams who continue to challenge themselves, think bigger and for our clients and communities. ❤️

See the full list here: https://indieagency.news/top-40-category-finalists/

05/27/2026

Our “Rivals” campaign for Martens BeLite has been named one of top campaigns of May by Ad Age.

As Martens BeLite continues its launch across Alabama and beyond, the campaign celebrates a simple but powerful truth: a good beer can bring even the unlikeliest pairs together. 🍻

Created in partnership with Buffalo Rock Company and Brewery Martens, this campaign has been an opportunity to help bring the brand to life and .

Voting is open through 11 a.m. CT tomorrow, and we’d be grateful for your support:

Vote now to determine the best campaign of May 2026, selected from Ad Age’s weekly Creativity Top 5 roundups.

05/19/2026

Our “Rivals” campaign for Martens BeLite was featured in Ad Age’s latest global roundup of standout creative work alongside brands like Microsoft, Columbia Sportswear, and Air Transat.

Built around traditional adversaries enjoying a beer, the campaign introduced the new Belgian-style light beer with a platform designed to cut through a crowded category and create immediate conversation.

Another strong moment for the Brewery Martens and Buffalo Rock Company partnership as the brand continues to gain momentum nationally.

The week’s sharpest campaigns tackled ticket prices, childbirth fears and multitasking with flair.

05/18/2026

Big recognition for a campaign built on a simple truth: Even traditional adversaries can find common ground over a good beer.

Proud to see our “Rivals” campaign for Martens BeLite featured by Ad Age as the brand continues its launch across Alabama and beyond.

From sharks and surfers to hunters and deer, the campaign leaned into unlikely pairings to introduce an equally unexpected partnership: a centuries-old Belgian brewery crafting a light beer for American drinkers.

Grateful to our partners at Buffalo Rock Company and Brewery Martens for trusting us to help bring this brand to life.

Read the feature: https://adage.com/creativity/work/aa-martins-belite-rivals/?utm_id=gfta-ur-260513&share-code=UIC7JESBVBACVCMKHNJQT5RWGE&user_id=5090932&customer_secondary_source=aac_articleGifting

Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.

05/16/2026

We’re beyond excited to share that Lewis has been named a finalist in the 2026 Nappie Awards! It's such an honor to be recognized alongside so many incredible local businesses, and we'd like to extend our heartfelt thanks to everyone who nominated us.

Voting is open now through May 31, and you can vote at the links below. Let's do something great together!

Best Advertising Agency / PR Firm: https://bit.ly/4ucbGBP�
Best Marketing / Events Company: https://bit.ly/4tx4zCz

05/13/2026

This isn’t about perfection. It’s about support.

We’re proud to be part of an effort designed to bring people together, creating a space where individuals across our state can feel encouraged, supported, and motivated by one another.

Because when people feel like they belong, it becomes easier to take small steps toward living and eating healthier, together. And it often starts with one simple decision: choosing yourself.

Follow ChooseU and join the community 👉 ChooseU

05/12/2026

Congratulations to The Birmingham Zoo on being named the city’s top attraction! 🎉

Following a record-breaking year for tourism in Birmingham, INBirmingham recognized the Zoo for its outstanding impact on the community. For more than 70 years, the Zoo has created memorable experiences for guests of all ages.

We’re proud to have helped promote the Zoo during its 70th anniversary year and to be a part of its legacy!

Read more:

🥇 BIRMINGHAM'S TOP ATTRACTION: Our Zoo is #1! Dinosaurs, giraffes + more...see which animals have been added. 🐯 NowPartner