Brand825

Brand825 Brand825 builds brand experiences that engage and inspire. Brand825 designs brands that create experiences and drive results.

Here's something worth sitting with as end-of-year planning ramps up: AI is going to automate a lot of transactional mar...
09/17/2026

Here's something worth sitting with as end-of-year planning ramps up: AI is going to automate a lot of transactional marketing this coming year. The scheduling, the reporting, the basic first drafts.

But what it can't automate is a genuinely good idea, a point of view your competitors won't take, or a story that actually connects. That's where the real differentiation lives now, and it's exactly where budget should be going into next year.

Most businesses know their competitors, but fewer businesses know what their competitors are actually saying.A quick aud...
09/15/2026

Most businesses know their competitors, but fewer businesses know what their competitors are actually saying.

A quick audit worth your time: pull up three competitor websites and read their homepage messaging back to back. If you can't tell them apart, that's not a competitor problem. That's a positioning opportunity sitting right there for you to take.

09/11/2026

Today we pause to remember the lives lost on September 11, and the courage shown by so many in the hours and days that followed. We will never forget 🇺🇸

Zoom in for your award 🏅To every business owner doing entirely too much before your coffee even kicks in, this one's for...
09/09/2026

Zoom in for your award 🏅

To every business owner doing entirely too much before your coffee even kicks in, this one's for you!

Today we're celebrating the people who show up, put in the work, and make it look easier than it is 💪Happy Labor Day fro...
09/07/2026

Today we're celebrating the people who show up, put in the work, and make it look easier than it is 💪

Happy Labor Day from the Brand825 team!

94% of B2B buyers who used AI in their purchase journey fact-checked what it told them at least *some* of the time.That ...
09/03/2026

94% of B2B buyers who used AI in their purchase journey fact-checked what it told them at least *some* of the time.

That means the second someone lands on your website, there's a decent chance they're already in skeptic mode. "Industry-leading." "World-class." "The best in the business." Every one of those phrases is doing less work than it used to, because modern buyers have learned to mentally filter them out and look for the actual proof underneath.

We wrote about something we call a proof inventory: a simple way to audit every claim on your website, in your sales decks, and in your boilerplate, and sort them into what you can back up right now, what needs a quick gut check, and what honestly might need to go.

The companies that win skeptical buyers aren't the ones with the best writers, they're just doing the homework to defend what they're saying.

🔗 https://brand825.com/can-you-back-that-up-how-to-do-a-proof-inventory-and-why-you-should/

Things we've Google searched at 4:57pm on a Friday while finishing a client deliverable:"Is it unprofessional to use an ...
08/31/2026

Things we've Google searched at 4:57pm on a Friday while finishing a client deliverable:

"Is it unprofessional to use an em dash because of ChatGPT" (asking for a friend)
"How many exclamation points is too many"
"Synonym for 'elevate' that isn't elevate"
"What were they going for with that stock photo?”

Every industry has its own weird 4:57pm energy. This is ours. 😅

Running ads without a clear goal is just an expensive way to boost your reach numbers.Good digital advertising starts wi...
08/27/2026

Running ads without a clear goal is just an expensive way to boost your reach numbers.

Good digital advertising starts with one question: what do we actually want someone to do after they see this? Everything else, the platform, the budget, the creative, gets built around that answer.

Dolly Parton showed us what it means to build a brand rooted in authenticity, generosity and an unwavering connection to...
08/25/2026

Dolly Parton showed us what it means to build a brand rooted in authenticity, generosity and an unwavering connection to community. She used the platform she built to give back, open doors and make a lasting difference for generations.

As a Tennessee company, we’re especially proud of the impact she made right here at home and the example she set for how the power of a brand can be used for good.

In lieu of flowers, Dolly’s family has asked that donations be made to Dolly Parton’s Imagination Library: imaginationlibrary.com 🦋

Thank you, Dolly. Your legacy will live on.

What's the difference between a logo and a brand? More than you'd think.
08/25/2026

What's the difference between a logo and a brand? More than you'd think.

Address

Brentwood, TN
37027

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm

Telephone

+16158735777

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