The A Group

The A Group The A Group is a full-service marketing and technology firm helping organizations tell their stories and build their influence. www.agroup.com

We are a strategic solutions company. We offer our clients creative and effective solutions to their marketing and technology needs. We work hard to understand their challenges and opportunities. We provide strategic guidance and navigate the marketplace, which has been radically transformed by new technologies. we work with businesses, churches, non-profits and Christian resource organizations, t

he desire to connect with an audience brings a need to understand a rapidly-changing world of brand development, advertising, social media and technology. From ideation to implementation, we are a full-service marketing and technology. Our approach to marketing and technology is strategic, holistic, dynamic and unique to each client we serve.

Most website issues aren’t design problems—they’re messaging problems.Before a redesign, ask: is your message clear?Your...
06/05/2026

Most website issues aren’t design problems—they’re messaging problems.

Before a redesign, ask: is your message clear?

Your site should quickly answer who you are, what you do, why it matters, and what to do next.

Clarity beats complexity—and often beats a costly redesign. Before you spend tens of thousands of dollars on a redesign, take time to audit your content first. Read our latest blog for the 7 questions every organization should be asking.

https://www.agroup.com/blog/before-you-redesign-your-website-ask-these-questions

Grants matter. Corporate partnerships matter.But individual donors are often the steady foundation that helps nonprofits...
05/26/2026

Grants matter. Corporate partnerships matter.

But individual donors are often the steady foundation that helps nonprofits weather uncertainty, adapt to change, and continue serving their communities when funding landscapes shift.

The strongest nonprofit organizations don’t treat individual giving as an afterthought. They invest in building authentic donor relationships that create long-term sustainability and resilience.

Ready to make your nonprofit less dependent on grants and more supported by a growing community of individual donors? Read our latest blog post: https://www.agroup.com/blog/the-grant-was-never-the-safety-net

People don’t fund confusion. They fund confidence.Our latest blog explains why clarity is one of the most important lead...
05/14/2026

People don’t fund confusion. They fund confidence.

Our latest blog explains why clarity is one of the most important leadership tools for nonprofits, churches, startups, and businesses.

If donors, investors, or customers can’t quickly understand:
✔️ What you do
✔️ Why it matters
✔️ Why now
✔️ Why they should trust you

…they will hesitate.

The organizations that gain momentum are often not the ones with the best ideas, but the ones that communicate those ideas most clearly.

Before you launch the campaign, pitch the donor, or rewrite the website, ask yourself:

“Can someone repeat back what we are doing in one sentence?”

Read more: https://www.agroup.com/blog/people-dont-fund-confusion

Our CEO grew up in Brazil during a time when inflation was so extreme that restaurant menus changed daily—prices literal...
04/24/2026

Our CEO grew up in Brazil during a time when inflation was so extreme that restaurant menus changed daily—prices literally penciled in as things shifted overnight.

Even in that uncertainty, one thing never changed: people were still generous.

That experience shaped how he sees leadership today. Generosity isn’t driven by the economy—it’s driven by the heart.

For nonprofit and ministry leaders, he offers this reminder: don’t shrink the vision or hesitate to invite people in during uncertain times. Your role is to clearly and boldly present what matters—and trust people to respond.

People are still looking for something worth believing in.

Read more in our latest A Group blog:

https://www.agroup.com/blog/what-brazil-taught-me-about-generosity-in-hard-times

“I hate asking people for money.”It’s a sentiment we often hear from leaders—pastors, nonprofit executives, and founders...
04/17/2026

“I hate asking people for money.”

It’s a sentiment we often hear from leaders—pastors, nonprofit executives, and founders alike. And it’s understandable. Fundraising can feel personal, uncomfortable, even vulnerable.

But the truth is this: if you lead a mission-driven organization, fundraising isn’t a side task. It is leadership.

Our latest blog unpacks why some leaders struggle to raise major gifts—and what shifts when they learn to approach fundraising differently.

It’s not about becoming “better at asking.” It’s about transforming how you see the ask itself.

If you’ve ever felt stuck or unsure in donor conversations, this is for you:

www.agroup.com/blog/why-some-leaders-never-raise-major-gifts

People are slower to trust, more distracted, and far less likely to give the first time they hear your name.That is why ...
04/10/2026

People are slower to trust, more distracted, and far less likely to give the first time they hear your name.

That is why I keep telling leaders this: Meta is not the donor strategy. It is the front end of the donor strategy.

Read our latest blog to find out how to turn cold traffic into donors by building trust before the ask.

www.agroup.com/blog/find-donors-with-meta-ads-but-make-sure-you-do-this

Hard seasons rarely reward leaders who only play defense.When uncertainty rises, the instinct is to tighten up, cut back...
03/26/2026

Hard seasons rarely reward leaders who only play defense.

When uncertainty rises, the instinct is to tighten up, cut back, and wait it out. And while caution matters, it’s not the whole story.

Because difficult seasons don’t just create pressure—they create clarity.

They reveal what’s no longer working and open the door for necessary change, better strategy, and deeper focus.

The question isn’t only, “How do we get through this?”

It’s also:
“What is this season making possible that we couldn’t see before?”

Read more in our latest blog: https://www.agroup.com/blog/the-hidden-advantage-of-hard-times

If your growth depends only on social media, search traffic, or ads, you’re building on land you don’t own.Your email li...
03/12/2026

If your growth depends only on social media, search traffic, or ads, you’re building on land you don’t own.

Your email list, donor file, text list, and customer database? Those are assets. Real relationships you can reach without asking a platform for permission.

That’s why owned attention matters more than ever.

For any organization or business, it’s not just about leads or visitors—it’s about creating a system to follow up again and again.

💡 Leadership lesson: Reach comes and goes. Owned relationships compound. More in our latest blog: www.agroup.com/blog/the-hidden-risk-in-your-growth-strategy

Your email open rate dropped.Before you panic — read this.Open rates are no longer a stable metric. Privacy updates and ...
02/27/2026

Your email open rate dropped.

Before you panic — read this.

Open rates are no longer a stable metric. Privacy updates and bot filtering are distorting the data, which means your content may not be the problem — the measurement might be.

For nonprofits, ministries, and small businesses, this is a leadership moment.
When a KPI becomes unreliable, you don’t chase it. You replace it.

In our latest blog, we share:
✔ What to measure instead
✔ The metrics that still matter
✔ A simple 7-day reset plan

Don’t rebuild the engine. Replace the scoreboard.

Read more here: https://www.agroup.com/blog/open-rates-are-dead-heres-why

Your ads look perfect… but performance is flat?Here’s the truth: ads don’t create desire—they reveal it. People buy when...
02/20/2026

Your ads look perfect… but performance is flat?

Here’s the truth: ads don’t create desire—they reveal it. People buy when it feels right and aligns with who they want to be.

Our latest blog unveils 5 questions to ask before your next campaign to stop the scroll and convert.

Read more: www.agroup.com/blog/how-to-write-ads-that-convert

Address

761 Old Hickory Boulevard , Ste. 207
Brentwood, TN
37027

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+16153736990

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