Mags & Marrelli

05/24/2023

Exciting day on set at the University of Bridgeport! Our team is hard at work capturing the student experience and real-world opportunities. Stay tuned for an inside look of the School of Business!

08/03/2022

Mags & Marrelli is a lot more active on LinkedIn. Find us there!

02/14/2022

You can’t draw water from an empty well.

02/11/2022

Creative without strategy is pretty pictures. Creative with strategy is advertising. Creative with GREAT strategy is art.

01/27/2022

7 Deadly Sins of Marketing:

1. Not deeply knowing your audience.
2. Being everything to everyone.
3. “We’ve always done it this way”.
4. Investing in only one channel.
5. Making billing more important than delivering value.
6. Selling services instead of solutions.
7. “Because everyone else does it”.

What would you add?

01/24/2022

If you don’t, who will?

01/11/2022

Know your s**t. Trust your Mates. Agree to be creative.

There is a well-cited academic article by Sommer and Pearson, "Antecedents of creative decision making in organizational crisis: A team-based simulation" (2007) that uncovers some of the keys to creative ideation. The thesis is as follows: .

12/25/2021

Has your been naughty or nice this year?

12/22/2021

Creative appears easy and sometimes it is easy, but you’ll never know if concept 1 is great until you’ve looked at a zillion other concepts. I’m sorry. That’s just how it works.