Internal Spark

08/17/2011

There are also some businesspeople out there who have discovered how to use new online tools to their advantage when dealing with customers. Read on for four tips.

08/05/2011

Interested in using online videos to help market your brand? Here are 29 ways to improve your content material.

Video marketing tips from social media pros: learn how to get started creating videos and improve how you market your videos for your business.

07/18/2011

Need a low-cost way to reward your employees?

To help spread small-business wisdom, USA TODAY has asked the SBA to provide guidance on some common workplace quandaries.

07/11/2011

Thinking of expanding your business development team? Bridge the gap between employee generations to help build your company's morale.

Co-opt the talents of every generation!

06/17/2011

Having strong - internal and external- goals can help your company push the limits and keep your employees motivated.

Of more than 5,000 U.S. publicly traded companies, 486 are 100 years or older. What are the secrets for lasting that long?...

06/15/2011

Businesses use different types of technology to help boost their customer service efforts.

Innovative small businesses are adopting sophisticated technology, like smartphone-readable codes and online chat, to improve customer service.

06/08/2011

Here are five key content marketing strategies to boost your program success.

Here are some tips to improve the effectiveness of your blogs posts, videos and tweets

06/07/2011

First impressions meaning everything, especially when it comes to promoting a brand. It is important to make sure all employees are portraying your brand image correctly.

64% of those questioned admitted to actually leaving a store during the past year as a result of poor customer service

05/31/2011

Good business values benefit all aspects of your business.

Businesses are run by people, people have values that are important to them, and those values are reflected in those businesses.

05/25/2011

In business, all details are important. In most cases, "minor details" are often the cause of bigger problems.

Too often in business, minor details are left to chance or forgotten completely.

05/23/2011

Toyota failed to listen to customers and others when it comes to warnings about safety in its vehicles.

Panel says Toyota failed to listen to outsiders - Drive On: A conversation about the cars and trucks we drive - USATODAY.com

05/18/2011

Whether it be internally, externally or online, it is important to make sure your marketing efforts are consistent and accurate inside and out.

Photos and marketing claims on some hotel websites don't match reality, disappointed guests say. Hotels say that shouldn't happen and they seek to portray their properties accurately.