The Howard Company

The Howard Company The Howard Company manufactures indoor and drive-thru menu boards including digital systems and reta

The Howard Company is a menu board and retail display manufacturer located in Brookfield, Wisconsin specializing in illuminated and non-illuminated menu boards, digital menu boards, drive thru menu systems, and food service products as well as permanent and semi-permanent retail merchandising displays.

Looking to purchase some accessories for your drive-thru or restaurant?Come check out our new webstore where we've got m...
05/28/2026

Looking to purchase some accessories for your drive-thru or restaurant?

Come check out our new webstore where we've got monitors, mounts, cables, and much more on sale!

Products get added monthly, so make sure to keep an eye out! You won't want to miss these deals!

Click the link to access the website: https://hubs.ly/Q04jcMHZ0

05/22/2026

Don't overwhelm your audience with too many showstoppers. Listen to Brian's 2 marketing design rules when deciding how to optimize your tradeshow booth.

Watch the full episode here: https://hubs.ly/Q04hHcTT0

05/19/2026

Watch this short video on the demos the team will be showing at the booth on our last day at booth 5401 inside the NRA 2026 tradeshow!

If you already stopped by, thank you for the conversations this week. If you have not, this is the last window before we pack up. And if you couldn't make it out to Chicago, our team is happy to set up a call and walk you through any of these in detail.

05/17/2026

Chicago, we are set up and ready. Booth 5401 at NRA Show 2026 has drive-thru, digital menu boards, and live demos all running together so you can see what "one vendor, one ecosystem" actually means in practice.

Curious what the ecosystem looks like? https://bit.ly/4frnqvu

We don't just sell screens, and we don't just service Drive Thru equipment. The Howard Company has a full Ecosystem of P...
05/15/2026

We don't just sell screens, and we don't just service Drive Thru equipment. The Howard Company has a full Ecosystem of Products and Services that we offer, ranging from POS integration to creating custom interior signage for your brand!
Check out all of our offerings and let us be the One-Stop Shop for your business!

05/14/2026

We hit one year of the podcast, so Brian gave Iris the host chair.

After 12 major trade shows, find out what works for booth planning, ROI, lead follow up, and standing out on a busy show floor.

Drop a podcast topic you want us to cover!

Full video link in the comments!

Debating whether or not to include a preview board in your next drive-thru? Check out how Penny Preview changes the game...
05/12/2026

Debating whether or not to include a preview board in your next drive-thru? Check out how Penny Preview changes the game.

Felix Flex and Friends now have a place to live!

Check out our "If Your Drive-Thru Could Talk" page where you can re-read all the fun shenanigans Felix Flex and Friends are getting into. Click the link here: https://bit.ly/4tI809X

🍦 Sweet day in Waukesha.The team got invited to the soft opening of the new Oscar's Frozen Custard on E Moreland Blvd. W...
05/11/2026

🍦 Sweet day in Waukesha.

The team got invited to the soft opening of the new Oscar's Frozen Custard on E Moreland Blvd. We loved partnering with the Oscar's crew on this reopening, and yes, we taste tested too.

Congrats and best of luck to the whole team at Oscar's Frozen Custard & Sandwiches. Swing by and say hi this week!

📍 21165 E Moreland Blvd, Waukesha, WI

WE'RE HIRING!We have open positions for an Install Department Manager and an A/R - A/P Specialist to join our Accounting...
05/08/2026

WE'RE HIRING!

We have open positions for an Install Department Manager and an A/R - A/P Specialist to join our Accounting Team! If you're interested, please visit our website or click the link below!

Click here to apply: https://tinyurl.com/5864bjdk

We would love to have you join us here at the Howard Company!

Most digital menu board outages don't happen all at once. They show signs first. A flicker on one panel. A controller ru...
04/29/2026

Most digital menu board outages don't happen all at once. They show signs first. A flicker on one panel. A controller running hot. A board that takes a little longer to wake up after close. The trouble is nobody is watching for those signs while the line is out the door.

That's the case for active monitoring. Your systems get checked around the clock so the small issues get flagged and fixed before they turn into a dark screen at peak hours. Less guesswork, fewer surprises, and far less downtime when it matters most.
What's your team's plan when a board goes down mid rush?

Check out our website for more information regarding our active monitoring services: https://tinyurl.com/ye7p7tbz

04/27/2026

What do you think is the most underutilized spot in any retail environment for driving impulse purchases?

Whether it was at a c-store, a grocery store, or a retail location, the signage and placement had more to do with it than you think. Designing for impulse purchasing is one of the most nuanced parts of in-store signage and the approach is completely different depending on the environment your customer is in.

Check out our e-guide Page for FREE Anatomy Guides: https://hubs.ly/Q04d6N0l0

Address

1375 N Barker Road
Brookfield, WI
53045

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7:30am - 4:30pm

Telephone

+12627826000

Website

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