09/21/2012
Facebook Offers!
Facebook OFFERS have arrived! Here are step-by-step instructions on how to set up your Offer on Facebook. This feature is now available on all fan pages with more than 400 likes. (You can only post an Offer if you buy an ad or promoted post.)
1) Click Offer, Event+ in the publisher.
2) Choose from In Store Only, In Store & Online, or Online Only.
3) Fill out details of redemption. For Online Only, you'll need a URL and optional code to redeem.
4) Write a COMPELLING headline - remember Facebook users see this in their News Feed *including* on mobile devices! Upload an eye-catching thumbnail. Set the terms if applicable ( # of claims and expiration date).
5) Check the preview and go view the email sent to you; this is exactly what your prospects get emailed when they claim your Offer.
6) Choose your budget to promote the Offer. This works very similarly to Promoted Posts; however, Facebook seems to be giving us discounted rates... for now! You could choose to promote the Offer via a different type of Facebook Ad instead; if you select that option, your Offer will *not* run until you buy the ad.
When you go to share your Offer, you can use the scheduler and the new advanced targeting tool (available on some pages).
Voila!
Will you try out an Offer as soon as you get the feature? Please feel free to share links to your offers below!!
