Jade Media

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06/04/2026

Content creators are constantly making the pivot to become podcasters, and podcasters can learn from them how to use social to reach their target audience. An influencer is going to be one of the best teachers and sources of inspiration when it comes time to “pivot to video.” They are great examples of how to go deep on subject matter just using a phone, light, and tripod. For those podcasters who don’t film their recordings, if you think like a content creator you can find ways to speak to your audience with authority and interest in your particular subject matter. Podcasters are excellent storytellers so they are primed with tools to excel on social media. They just need to spend the time learning the language of social media. If your a podcaster or any type of creative looking to start posting on social media, join us this Saturday for a one day class that will give you all the tools you need to appeal to an audience and to the algorithm.

06/04/2026

I love when digital marketers and products lean into contextual marketing. It’s tried and true. It feels like seeing and ad + advertorial in a magazine! I hope this was an intentional placement from and if so, I wonder what they are calling it and how they are selling it. Also is brilliant is leveraging all the awareness from their reunion to cast in a Drive-In ad with This is what I’d love to see from more platforms and brands. It’s a way to be in conversation with the zeitgeist in a way that is not overbearing and that people actually like. It also signals that you are paying attention to the same things your target audience is paying attention to

Pop culture 🫱🏻‍🫲🏽 marketing. We often get asked which platforms a creator or business should be on. Each platform has it...
06/03/2026

Pop culture 🫱🏻‍🫲🏽 marketing. We often get asked which platforms a creator or business should be on. Each platform has its own personality and we couldn’t think of a better way to explain this than highlighting some of our favorite pop girls 💖 Which one resonates with you? And who did we miss? Let us know below!

06/03/2026

I loved the interview with because they did a great job of revealing her personality, process, craft, and common misconceptions for fans and newcomers to her music. I miss great music journalism that really allows you to get to know the artist through thoughtful and thoroughly researched questions. Both the audience and the artist can feel the genuine curiosity. While I love how influencers have been able to be a mouthpiece for media, I will always love when journalists are creative and use new media to spread their work to a new audience. Journalists should be using social media as a tool because it’s typically the only ways NEW audiences will find out about your work

05/28/2026

Marketing is an empathetic exercise. It’sthe art of connecting with people and discovering how your product/service solves their problems, fills a want or need. It should be human centered and want to discover and know their audience / consumer more. The more you know them, the more that you can super serve them. Thinking of marketing in this way has helped me to be of service to my audience and customers and understand them more. To learn more join us on June 6th from 12-3pm where we’ll be teaching this framework along with other strategies to help you develop a content plan for yourself 🔗is in our bio

05/28/2026

If you’re an influencer or a media brands it’s time to start thinking about the holiday season. This includes Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Cyber Week, Hanukkah, Kwanzaa, New Year’s and more! There are so many opportunities to have great partnerships. For Q3 think Back to School, Red Carpet Season, Fashion Week, Fall TV, Halloween, and Dia De Los Mu***os

05/27/2026

came out with an iconic commercial featuring Kevin Durant and and it had A1 acting from Drake, funny dialogue, a debut of a 🔥 show, and even several breaks in the 4th wall. What I didn’t like about this commercial is that it ended with “Everyone Needs A Yes Man” which kind of freaked me out considering we’re in the express lane to the apocalypse because of yes men all over the world. I don’t usually associate with follower behavior or with just falling in line. Is this in reference to a pop culture thing that I’m not aware of. I think it’s an excellent collab and sneaker but I can’t help but feel the closing message isn’t setting Nike up to be best in class.

05/22/2026

Not all social media platforms are built the same! They all have different audiences and personalities. When deciding on which platforms to post on, think about what the ethos is of that platform and what audience is it known for reaching. is your polished millennial bestie. Think of it like your second website and digital home base. is great for scale and reaching going people. is community and conversation oriented. is where you can shine as a though leader and with educational insights. is video Google which essentially reaches everyone from iPad babies to boomers. socialmediamarketing

05/20/2026

I empathize with creators who get that first taste of social media money and start making more content for brands. As a creator, it takes work to create a balance between commerce and creativity. Especially when you’re now a content creator, a creative director for a branded content studio, and a sales person. There’s so much money to be made in the creator economy, so I’ll NEVER hate on anyone getting to the bag on these apps. These app are paying creators a tiny fraction of what they make from advertisers. I love that TikTok shop has created new revenue opportunities for people to make money outside of just views. However, the incentive to sell things is greater when it’s rewarded by the algorithm and your bank account.

05/19/2026

There is so much ingenuity in this world begging to be brought to life through the creative genius of women. I’ve been lucky to see so many women alchemist their visions into reality but I’ve also seen women who have let their ideas die on the vine because of confidence. I’ve definitely been that woman before but I’ve been making an effort to honor the ideas that want to come through me and that I want to be made manifest through me. So much of our world could be enhanced by the vision and imagination of women who are looking to help us solve real and existential problems

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