Pacific & Court PR

Pacific & Court PR P&C is an award-winning PR + digital marketing agency promoting indie authors and publishers.

8 Things Every Indie Author Should Know About AmazonIt's important for indie authors to understand how Amazon works to m...
02/16/2026

8 Things Every Indie Author Should Know About Amazon

It's important for indie authors to understand how Amazon works to make the most of it....

Amazon is by far the biggest player in the book retail world, and as an indie author, it's important to understand how it works if you want to get your book into the hands of readers.

Powerful Social Media Commenting Tips for Authors and Indie PublishersThoughtful engagement can foster meaningful relati...
02/02/2026

Powerful Social Media Commenting Tips for Authors and Indie Publishers

Thoughtful engagement can foster meaningful relationships and increase visibility without feeling overly promotional. Here are best practices to help both authors and publishers navigate social media engagement effectively....

Learn proper engagement etiquette and best practices for authors and independent publishers on social media.

5 Reasons to Send the Media Physical Book Copies, not PDFsWhile digital galleys have their place, there are compelling r...
01/19/2026

5 Reasons to Send the Media Physical Book Copies, not PDFs

While digital galleys have their place, there are compelling reasons why sending a physical copy remains the superior choice when pitching books for media coverage....

While digital galleys have their place, there are compelling reasons why sending a physical copy remains the superior choice when pitching books for media coverage.

7 Common Social Media Mistakes Authors Should Avoid – And What to Do InsteadCommitting a few small faux pas can dramatic...
01/05/2026

7 Common Social Media Mistakes Authors Should Avoid – And What to Do Instead

Committing a few small faux pas can dramatically reduce traffic to your accounts and hinder your marketing efforts! In this blog post, we’ll go over some common social media mistakes authors make, how to avoid them, and what to do instead....

In this blog post, we’ll go over some common social media mistakes authors make, how to avoid them, and what to do instead.

The Indie Author’s Guide to Different Kinds of Digital ContentAs an indie author, creating a successful online presence ...
12/15/2025

The Indie Author’s Guide to Different Kinds of Digital Content

As an indie author, creating a successful online presence is essential for connecting with your readers and building a strong fanbase. This guide breaks down the different types of digital content you can create to help you determine which aligns best with your marketing goals....

This guide breaks down the different types of digital content you can create to help you determine which aligns best with your marketing goals.

How Creating an Ideal Reader Avatar Can Amplify Your Marketing EffortsOne of the most effective ways to streamline your ...
12/01/2025

How Creating an Ideal Reader Avatar Can Amplify Your Marketing Efforts

One of the most effective ways to streamline your marketing efforts is by creating an ideal reader avatar (IRA)—a detailed, fictionalized representation of your perfect reader. With a fully-fleshed out IRA, you’ll be able to craft targeted campaigns that resonate more effectively....

One of the most effective ways to streamline your marketing efforts is by creating an ideal reader avatar (IRA).

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