Book Publicity School

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It was a joy to have Suzanne McConnell in the Winter cohort of our 6-Week Intensive — she’s a writer who studied under K...
04/08/2026

It was a joy to have Suzanne McConnell in the Winter cohort of our 6-Week Intensive — she’s a writer who studied under Kurt Vonnegut at the Iowa Writers' Workshop and wrote the book (literally) on his approach to craft. See PITY THE READER: ON WRITING WITH STYLE.

We worked with her on strategies and language to promote her forthcoming short story collection, IF YOU THINK YOUR HEART CAN TAKE IT — it’s realistic, surrealistic, funny, and unsparing, sometimes all at once. Keep your eyes peeled for it at your local indie this summer!

Visit her website to learn more: https://www.suzannemcconnell.com/

Visit https://lnkd.in/gd3SN9KD for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

03/31/2026

🌱 The crocuses are popping up, which means our Spring workshops are about to begin! Join us for our FREE April 8 workshop on book publicity basics OR jump into our most popular program—the 6-Week Book Publicity Intensive—which starts with a live class on April 22.

In the meantime, we’ll be keeping an eye out for more author opportunities, and for the next blooms of Brooklyn’s spring — tulips! 🌷

Check out www.BookPublicitySchool.com for more info!

Ryan joined us for one of our first 6-Week Intensive author cohorts, and we have been delighted to see the great recepti...
03/25/2026

Ryan joined us for one of our first 6-Week Intensive author cohorts, and we have been delighted to see the great reception his work has received ever since. For example — his book, a translation of a work by Tierno Monénembo, was excerpted in Brooklyn Rail! Read it here: https://brooklynrail.org/2025/02/fiction/from-the-lives-and-deaths-of-veronique-bangoura/

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

03/17/2026

Everyone says you need a "platform," but what does that actually mean — and where do you start? A huge part of book publicity relies on building one, and it doesn't require going viral or being chronically online. In this post, we break down five practical steps for creating an author platform that works for you, from setting up your website to knowing when to kick things off. Swipe through to get started.

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

Sarah Stone, a recent alum of our 6-Month Strategy and Support program, is a brilliant and original writer, AND one of t...
03/12/2026

Sarah Stone, a recent alum of our 6-Month Strategy and Support program, is a brilliant and original writer, AND one of the most generous literary citizens we know! We’ve been blown away by the way she champions other authors with insight and care.

Sarah’s excellent forthcoming book, MARRIAGE TO THE SEA (Four Ways), explores the joys and dangers of family intimacy and impulsive relationships (both straight and q***r) while navigating the eco-crisis, political upheaval, and the mysterious afterlife. Book Publicity School Director Emma McGlashen described MARRIAGE TO THE SEA as “urgent, compassionate, and quick-witted; a perfect encapsulation of the anxieties of trying to be capital-G Good in a capital-B Bad time.”

More about Sarah and Book Publicity School here: https://www.bookpublicityschool.com/blog/author-sarah-stone-on-her-book-publicity-story

We’ll be at her P&T Knitwear event in NYC on 4/1—join us if you’re in town!! Other events are listed at sarahstoneauthor.com/events

03/12/2026

Every author has heard the horror story — and far too many have lived it: reading to two people in a bookstore. It doesn't have to go that way. Here are our tips for packing the house at your next event.

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

We loved working with Sonia in the lead-up to publication of her novel GIRL’S GIRL, billed as "a sundrenched and dewy s...
03/05/2026

We loved working with Sonia in the lead-up to publication of her novel GIRL’S GIRL, billed as "a sundrenched and dewy snapshot of modern girl culture set in the blaze of one suburban Midwest summer." She brought so much energy and support for her fellow authors to the cohort, and it was great to see her apply BPS strategies to the promotion of her book — not to mention her Poem of the Week newsletter, which is a true inbox delight!

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

02/24/2026

Launching a book is a vulnerable experience, and it's disheartening to approach what looks like praise with skepticism. But in an era of AI-generated scams targeting authors, it's worth keeping your guard up. Here are our tips for staying safe and ensuring a smooth, successful book launch!

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

02/17/2026

Authors are told to get “visible” online, go “viral,” become a micro influencer on every possible social media platform—and end up flailing from one profile to another with no traction. They often spend hours writing posts, shooting and re-shooting videos on their phone, testing out weeks of expensive boosted posts and ads… most of which is not at all helpful!

Click through for more tips and strategies for building your platform without breaking the bank or losing your mind.

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

Jill Swenson joined our 6-Week Intensive for support ahead of the publication of THE LAND OF EVERLASTING SKY (SheWrites ...
02/10/2026

Jill Swenson joined our 6-Week Intensive for support ahead of the publication of THE LAND OF EVERLASTING SKY (SheWrites Press, June 2026). In the book, she explores her family's generations-long, complicated connection to the land of northern Minnesota—dating back to her great-grandfather, a homesteader who arrived in 1903—and to the Ojibwe people who live there. It was wonderful having Jill in the group. She absorbed our suggestions and ideas and continues to leverage them with creativity and dedication. We're so excited to see this book come out!

Visit www.BookPublicitySchool.com for more information. Follow for PR tips: on Insta, Facebook, YouTube, and LinkedIn – and on TikTok!

For authors, the publishing process is opaque, confusing, and often totally daunting. In this episode of the Beyond Bett...
02/04/2026

For authors, the publishing process is opaque, confusing, and often totally daunting. In this episode of the Beyond Better Podcast, 'How to build a PR plan for your book,' Leah Paulos and Stacy Ennis demystify the publicity process and talk about how authors can best strategize for their own goals, bandwidth, and timeline…and then get moving!

You can listen to the full episode here:https://stacyennis.com/how-to-build-a-pr-plan-for-your-book-episode-233/

Our popular 6-Week Book Publicity Intensive—only offered once per season—starts tomorrow, Jan 28!Join our author communi...
01/27/2026

Our popular 6-Week Book Publicity Intensive—only offered once per season—starts tomorrow, Jan 28!

Join our author community via the registration page below for a comprehensive overview of how you can land media coverage + personalized guidance about how to get your book in readers’ hands.

Register here: https://www.bookpublicityschool.com/intensive

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