Tronvig

10/03/2024

My workshop for in Jakarta was at capacity (next time I’ll ask for a bigger room!) and the session raised an array of real brand challenges the attendees faced in their current operations. One particular tool of interest was the Marketing Targets Diagram giving us an opportunity to take a deeper dive into audience targeting. This was a natural extension of my speech to the plenary session of the conference the day before.

The top line message for this session was that museums need to think carefully about their public. The more specific and intentional they are about who their public is and how they are operationally optimized to deeply satisfy them the better off they will be.

The whole experience working with this group and in the crowd reactions from the full session made me eager to come back to Indonesia and to Museum Forward again next year.

09/23/2024

Presenting & discussing museum brands on behalf of ICOM MPR in Jakarta and looking forward to hearing from museum & heritage experts from around the world

04/15/2024

On the American Alliance of Museums blog - James Heaton conversing with Adam Rozan on the role of marketing and communications at museums, the importance of centering museum work on audiences, and how the Glossary aims to break down silos in the field

At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a few boo…

03/12/2024

Thanks to Marijose Garduño from the Interactive Museum of Economics (MIDE) and ICOM México for writing the article on the museum marketing glossary!

03/12/2024

02/23/2024

As marketers increasingly leverage AI to streamline tasks such as data analysis and content creation, critical questions loom: Will AI become a full-time replacement for some types of marketers whose work lives it is now being used to enhance? Will the profession be able to navigate and harness AI’s potential without fundamentally compromising the integrity of our professions?

Will AI in marketing fundamentally compromise the integrity of our profession or will we be able to navigate and harness AI’s potential?

05/08/2023

Tronvig does not use platforms like Fiverr, Telegram, Behance or Dribbble to hire anyone. Please report any account posing as us directly to the platform where you encountered the scam.

All employment inquiries should go through the form at the bottom of our About page. Thank you.

About Tronvig: A brand strategy, management consulting and advertising agency in Brooklyn. Branding, Advertising, Organizational Alignment.

11/16/2022

Congratulations to our client VNS Health on receiving Modern Healthcare's award in recognition of their rebrand! Proud to have been on the team for the campaign.

Healthcare

03/17/2021

The National Museum of Women in the Arts came to Tronvig with the need to stay relevant and carry forward their mission in an increasingly crowded and competitive museum field. The NMWA brand was very traditional and featured their building, which while beautiful, was undermining their potential reach and impact.

Using the Brand Pyramid, Tronvig distilled the museum's Brand Idea to "Champion Women Through the Arts" and their Core Values to Champion, Open, and Fresh. We helped bring the brand to life in a 360 way, resulting in measurable success (improved national stature, significant increase in baseline attendance, improved Net Promoter Score).

11/17/2020

When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand?

When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand?