ReelSmart Videos

ReelSmart Videos ReelSmart Productions produces more than more than great looking video content; we produce marketing You want to see measurable marketing results.

Let’s face it: you don’t look for a video production company simply to help you create something pretty to decorate your website or social pages; you turn to a video production company to help you achieve your business or organizational objectives. And that is exactly what ReelSmart Production delivers. Unlike other production companies that simply handle the technical and creative aspects of prod

uction, ReelSmart is the video production company that puts strategy first. This means we start all of our projects by helping you answer four fundamental questions: what is your specific, measurable objective; who is your specific audience; how will your audience see your content; and how will you measure the results? We then use that information to craft the best creative solution to meet your needs. And of course, ReelSmart offers the full range of video services you’d expect from a production company – from pre- to post-production. Check out our services overview video or take a look at the list below for the complete details. The stats on video-marketing content are crystal clear: dollar for dollar it produces the highest ROI of any digital marketing tool. But to see that return, you need a production company that knows how to help you produce the right content; not just any old content. ReelSmart not only helps you do that on a case-by-case basis – a brand explainer here and a corporate video there – we can help you better understand how to develop an integrated strategy focusing on converting all of your static digital assets into video. The evidence shows that using video comprehensively across all of your web pages and digital platforms increases dwell time, slashes bounce rates, and boosts overall engagement and conversions. So, if you’re in the market to team up with a video production company that is laser-focused on producing measurable results, you’ve come to the right place. Submit a request for a quote or consultation today and I will personally follow up with you to get things rolling.

📹  ,  ,  ,  ? 📹 What's the difference? Which do you use and when? Confused? 😕 Fret not! ReelSmart has got you covered wi...
10/20/2022

📹 , , , ? 📹 What's the difference? Which do you use and when? Confused? 😕 Fret not! ReelSmart has got you covered with our comprehensive guide to help you choose the right approach for . Which types of videos have worked best for your business or organization? 🤔 Check out the article 🖱 and comment below 👇 👇 to share your strategy.

A comprehensive guide from ReelSmart Productions on the best ways to utilize video for your business.

05/13/2022

Another one of our favorite recent promotional video productions for the startup Robin. Robin helps empower youth to thrive and succeed through coaching in social and emotional skills.

03/25/2022

Looking for safe home energy storage without the cost and environmental impact of lithium batteries? Our new for Urban Electric Power's revolutionary Ohm alkaline storage device is a good place to start.

05/27/2021

Customer testimonials/case studies are a proven way to boost online conversions. Here's a five-star rated two-minute case study we just produced for the company FoodStorm, featuring their clients at NYC's own Fresh&Co.

Some production stills from our shoot at Fresh&Co in Manhattan this week.
05/14/2021

Some production stills from our shoot at Fresh&Co in Manhattan this week.

Adobe After Effects motion graphic templates can be a great tool for designing slick corporate presentations on a tight ...
04/15/2021

Adobe After Effects motion graphic templates can be a great tool for designing slick corporate presentations on a tight timeframe and tight budget. But sometimes they are just too darn short for your needs. Learn our workflow tricks for lengthening templates from MotionArray with our new video tutorial.

In this tutorial, I walk you through my workflow for customizing the length of After Effects presentation templates from Motion Array.

Hire actors or shoot the CEO? Is 4K video overkill or essential? No frills production or blockbuster-level investment? W...
03/19/2021

Hire actors or shoot the CEO? Is 4K video overkill or essential? No frills production or blockbuster-level investment? We answer these questions and more in our new blog post reviewing our top tips for producing business videos with better ROI.

Want to create better videos? Read these 10 tips from ReelSmart Productions before you start your next business video production.

03/17/2021

Our latest animated book trailer (for *Two Beats Ahead*) looks at what Beyonce's collaborative songwriting process for Hold Up can teach us about innovation. Featuring co-author R. Michael Hendrix, Global Design Director for IDEO. https://twobeatsahead.com/

Everyone wants their business video to go viral. But in your search for video marketing glory, make sure you don't fall ...
12/07/2020

Everyone wants their business video to go viral. But in your search for video marketing glory, make sure you don't fall into these common misconceptions about viral video content.
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When it comes to B2B marketing videos, emotional hooks and entertainment value are important, but they aren’t enough to send your video viral.

06/29/2020

Social distancing doesn't mean you can't capture high quality video for your brand. Click (HERE: https://bit.ly/2NB7gS2) to watch a 10 minute DIY smartphone videography tutorial (with chapters). You'll learn how to: choose a location, properly light yourself, get better sound, compose your shot, and choose the right recording settings. Viewers also can also get a 10% code for their next editing job with ReelSmart.

The stats don't lie: video content means better overall performance for your website and other digital platforms. Check ...
04/22/2020

The stats don't lie: video content means better overall performance for your website and other digital platforms. Check out ReelSmart founder Keith Harrington's new article from the Content Marketing Institute blog on some commonly overlooked areas for optimizing with video content.

Let’s look at five often overlooked areas for video optimization to replace or supplement your website’s static content – Content Marketing Institute

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STRATEGIC VIDEO PRODUCTION FOR NYC AND BEYOND

The stats don’t lie: video content is hands down the most effective digital marketing tool you can invest in. But to stand out in a market like NYC, you need a video production company that does more than shoot and edit sharp-looking content. You need a production company that brings strategic marketing know-how to your project.

And that’s why we start all of our productions at ReelSmart with strategic analysis of your company or organization’s communications needs. To ensure your video content produces results, we start by examining four key questions: what is the specific, measurable objective; who is the specific audience; how will you ensure that they see your video; and how will you measure the results? Only then do we set to work developing the best creative vision to fit your strategy and achieve your goals.

Whatever your project, we’re fully equipped to handle it. We offer the full range of services you expect from an NYC production company including scripting, casting, location scouting, permitting, cinematic videography, lighting and audio design, motion graphics, special effects, and more. Check out our full list of services below or watch our services video to learn more.

I founded ReelSmart because I noticed that companies and organizations in NYC and beyond were in need of a new kind of production company: one that not only created sharp, contemporary content, but also served as a resource to help clients get smarter and more strategic about harnessing the full power of digital video marketing.