R/GA

09/06/2024

Tiffany Rolfe, Global Chair & Global CCO, wrote an exclusive op-ed for Adweek exploring the next phase of customer engagement and commerce: listening.

"This kind of listening is very different from just collecting data," she said. "It’s letting individual customers tell you what they want you to know."

Read the piece below to learn how brands can leverage generative AI to become listening - or "promptable" - brands.

bit.ly/3WSFVyg

04/12/2021

We're still soaking in this incredible news and honored to take home seven ANDYs for our work with Merch Aid, Verizon, Reddit, Samsung, and Patagonia Brewery. Congrats to all of the winners! bit.ly/2QlEqK1

04/05/2021

Last year, Merch Aid donated over $100k to small businesses and social causes. Today, they’re launching a new capsule collection in solidarity with the AAPI community in partnership with ten artists including Steffi Lynn Tsai, Jing Wei, and Zipeng Zhu, with proceeds going to AAPI Women Lead.

Learn more and shop at www.getmerchaid.com.

04/02/2021

Global CMO, Ashish Prashar, shared his journey as a formerly incarcerated person rising into the C-Suite and why the creative industry must take the lead in dismantling the prison industrial complex with Fast Company.

R/GA’s new global CMO, Ashish Prashar, explains why it’s critical for the creative industry to take the lead in dismantling the prison industrial complex.

03/31/2021

In our second episode of Beyond the Pledge, series host Jai Tedeschi and Performance ReNEW Founder and President Natasha Bowman discussed how organizations can create a sense of belonging for marginalized employees during office shutdowns.

Tips from the "workplace doctor" Natasha Bowman.

03/29/2021

We invited Evernorth's Amy Monshausen to discuss the healthcare brand's vision for transforming the industry and elevating patient experiences. For more insight from our latest R/GA Live event, read our recap or view the entire discussion: https://bit.ly/3cznxV0.

03/25/2021

Less than 1% of venture capital total funding went to Black founders. To tackle this inequity, R/GA Ventures created the Coalition Venture Studio to support Black founders. To combat this inequity, R/GA Ventures created the Coalition Venture Studio, an ongoing initiative to support Black founders with R/GA's innovative thinking, access to network of creatives, and exclusive resources. Learn more: http://bit.ly/rgaventures

Design and marketing consultancy R/GA is expanding its Venture Studios program with the launch of a new Coalition Venture Studio focused specifically on supporting Black-led and Black-owned startups. The initiative is led by R/GA Entrepreneur in Residence Davyeon Ross, a Black entrepreneur who foun....

03/24/2021

2020’s Black Lives Matter protests reignited a drive for change in corporate America––but there’s still a lot to do. We’ve teamed up with Adweek and the 4A's / American Association of Advertising Agencies on a podcast series, Beyond the Pledge, where we’ll hold honest conversations and identify ways to hold companies accountable to their equity pledges.

To kick off the series, R/GA’s Jai Tedeschi chatted with the 4A’s Simon Fenwick about the importance of prioritizing equity in the workplace and transforming processes and practices.

R/GA's Jai Tedeschi chats with the 4A's Simon Fenwick about systemic issues rooted in organizations

03/23/2021

Tiffany Rolfe shared her take on managing during a pandemic, reshaping the agency, and her evolving leadership style during her six-month anniversary as Global Chief Creative Officer with Ad Age.

Global chief creative officer discusses managing in a pandemic, digital transformation and her evolving leadership style.

03/19/2021

The human future of health has finally arrived. Join us next Thursday, March 25 at 1pm EDT where we’ll explore the promise of digital innovation in healthcare with Evernorth and the opportunities it can unlock.

The human future of health has finally arrived. While there is still much to do, the promise of digital transformation in the healthcare industry is well underway with billions pouring into startups, mergers and acquisitions on the rise, and many venerable companies looking to benefit from outside p...

03/09/2021

CMOs are looking to existing buyers to drive growth in 2021. At an event with Contagious and IKEA, R/GA London offered insights into how brands can create long-term, loyal customers. Check out the event recap.

At an event with Contagious on 4 March, R/GA London offered insights into how to create long-term, loyal customers