Square 32 Consulting

09/16/2021

EdTech, meet your marketing shop! Square 32 is proud to (re)introduce ourselves to the EdTech Community we know and love with a fresh look and refined approach. Plus, we've built new services and offers that are guided by the agile, data driven processes we've fine-tuned to help EdTech Innovators grow and scale.

Check us out and let us know what you think! www.square32consulting.com

04/08/2021

"A deluge of data released late last year confirmed what has long been suspected: The coronavirus pandemic caused widespread learning loss while also amplifying gaps across racial and socioeconomic lines."

Data show kids are behind in reading achievement, especially in the early grades. These are five strategies to address learning loss.

04/07/2021

Join us on Clubhouse tonight at 6pm ET as we explore the latest innovations in professional learning, the power of feedback, and more with self-described 🤓data nerd Amanda Bickerstaff from Pivot. 👋🏠 See you there!

03/11/2021

Experts "were concerned that conversations among district leaders and policymakers focused more on immediate technology needs, masks, sanitation costs and the loss of state revenue — all of which are 'dwarfed in comparison' to the need for academic remedies."

https://www.the74million.org/article/caught-in-a-financial-triple-squeeze-districts-could-see-annual-costs-of-2500-per-student-to-address-pandemic-related-learning-loss

This article is one in a series spotlighting the broader consequences of families disenrolling their children, students changing schools and children going missing amid the coronavirus crisis. See all our coverage at ‘COVID’s Missing Students.’ (If you or a student you know changed schools or ...

03/10/2021

So what does effective EdTech Marketing look like? Square32 sits down with experts to talk about engaging your community, edtech mistakes to avoid and strategies that work for companies of all sizes. Watch a snippet of the webinar:https://youtube.com/watch?v=Bir3yka9BRs&t=2s…

In this clip from Square 32's panel, "Learn from the Pros: EdTech Marketing Done Right," our experts share insights on companies that are breaking from the p...

03/09/2021

“Tell me about yourself” wasn’t one of them.

03/04/2021

For pilots and early stage testing, think consciously about recruiting diverse audiences.

You're designing for the users who will ultimately use it. Make sure it reflects who they are.

If your early user base is not diverse, how will you ensure the technology you build serves a broad segment of society?

03/03/2021

"What’s been so interesting about this journey is that it started out unintentionally. I just wanted to help young people." Hear about StartUp
and how they're helping kids and their families with college admissions and more.

When it comes to college admissions, consulting and planning, Jason Patel is a man who knows A LOT about helping kids and their families during an exciting and sometimes stressful time. Jason founded Transizion, a company that offers online mentorship, tutorials and boot camps - at an affordable pri...

03/02/2021

"Almost a fourth of students who took a leading assessment of academic growth in the fall of 2019 were missing from schools when the baseline exam was given at the start of the current school year. And the missing students are disproportionately children thought to be most at risk of falling behind in school shutdowns, say researchers with the nonprofit assessment group NWEA."

Almost a fourth of students who took a leading assessment of academic growth in the fall of 2019 were missing from schools when the baseline exam was given at the start of the current school year. And the missing students are disproportionately children thought to be most at risk of falling behind i...

02/25/2021

"What can we do to support ourselves and our students...? We need to look to social and emotional learning (SEL) for evidence-based practices to help us now and to support us when we eventually return to school" Great article and

Dear educators, There was life before COVID-19, and there will be life after. We didn’t choose to have our schools and colleges closed; our carefully ...

02/24/2021

EdTech companies are wondering how they can get their product in front of educators and parents during .

Perhaps a better question is...

What can you offer that will help decrease the burden on parents and teachers?

https://www.square32consulting.com/post/what-covid-19-s-new-normal-has-taught-us-about-edtech-marketing

In a time of “social distancing” and with schools across the country shut down, students of all ages, educators and parents have had to adapt quickly and modify how we do things. Find out more about marketing to educators during Covid-19.

02/23/2021

Great read on the evolution of (in three broad phases) and how COVID has accelerated the change and adoption of online learning.

https://www.entrepreneur.com/article/350504

Technology needs to play a role to ensure continuity in learning.