CRESCITA

12/19/2025

McKinsey forecasts $3-5 trillion globally in Agent-to-Agent (A2A) commerce by 2030 and $1 trillion in U.S. retail. Cyber Week 2025 generated $67B in AI-assisted sales globally.

Is your B2C or B2B commerce platform A2A Commerce, ACP, MCP, and AP² enabled? Now is the time to get started to capture incremental sales in 2026 and beyond.

AI assistants and shopping agents are becoming the “front door” to commerce, deciding which brands get surfaced, compared, and purchased in both consumer and business contexts.

CMO Initiatives for 2026 – Agentic Marketing with Agentforce

Salesforce is the leading platform for agentic AI enterprise solutions. Marketing, Sales, and Service teams can get started quickly without code, keep costs low, and prove ROI fast.

Agentforce 360 Platform
* Data 360
* Agentforce Marketing
* Agentforce Sales
* Agentforce Service
* Salesforce CRM + Customer 360 Views
* Agentforce Commerce + POS
* Agent-to-Agent (A2A) Commerce + ACP, MCP, and AP² Protocols
* Tableau Next

Agentforce, built on Data 360, connects Marketing, Sales, Commerce, and Service agents. It supports emerging open protocols like ACP, MCP, A2A, and AP². It also provides native analytics and governance, giving brands an enterprise‑grade platform to participate in the coming A2A commerce wave.

Explore how Agentforce enables seamless interoperability between Salesforce-native agents and external AI agents using the A2A (agent-to-agent) and MCP (multi-agent control protocol) standards.

Follow CRESCITA and contact our team today to learn more about Salesforce and A2A Commerce!

crescitacg.com

12/04/2025

AI agents were responsible for 17% of U.S. orders during Cyber Week, which translates to an estimated $13.5 billion in sales for retailers. (Source - Salesforce)

11/11/2025

The brands winning in 2025 aren't just gathering insights—🏆🎯 they're using behavioral modeling, predictive analytics, and integrated data strategies to personalize every touchpoint in the customer journey.

Take our 3-minute Customer IQ Assessment to discover:
✅ How deeply you understand customer motivations and behaviors
✅ Where your data strategy has hidden gaps
✅ What's holding you back from true personalization

Developed by Cindy Casper —a customer insights expert with 30+ years transforming consumer data for Fortune 100 brands—this quiz pinpoints exactly where to focus your efforts in 2026.

Ready to benchmark your Customer IQ?
👉 https://bit.ly/3IXKOD1

10/28/2025

Understanding customers is at the heart of every successful business. It informs product development, marketing, customer support, and overall strategy.

This Customer IQ assessment quiz was developed by Cindy Casper, our Principal Consultant of Customer Insights + Analytics, and is designed to help you critically assess how well you truly know your customers—beyond surface-level demographics and into the nuances of needs, motivations, and behaviors.

Take the Customer IQ assessment quiz
bit.ly/3IXKOD1

Use this quiz to identify your strengths and areas for improvement.​ To learn more about our Customer Insights + Analytics services or meet with Cindy, visit our website.

10/21/2025

Missed Marketing Keynote session? Great example by Indeed on Agentforce and 1:1 personalization applications! Watch now >

Learn from product leaders and customers how to scale your marketing team with AI agents that create, personalize, and optimize campaigns — and turn every ch...

10/17/2025

Streaming now on Salesforce+ So many new product releases! 🙌✨️