06/05/2026
McKinsey found that 71% of consumers expect personalized interactions, while 76% get frustrated when those expectations are not met. The business impact is equally clear: companies that excel at personalization can generate 40% more revenue from those efforts than average players.
Salesforce’s acquisition of Contentful is a clear signal that 1:1 personalization is now a foundational requirement. Agentforce Marketing provides the intelligence and activation layer for real-time personalization, while Contentful adds a native content layer that helps teams manage structured content, localize experiences, and deliver more relevant messages across channels at scale.
What Salesforce + Contentful delivers for marketing teams:
▶️A native content layer connected to Customer 360 and Data 360.
▶️ Structured content modeling, localization, governance, and API-first delivery.
▶️ Dynamic content orchestration across email, web, mobile, RCS, and commerce.
▶️ Brand-approved, AI-assembled experiences that reduce content silos and speed up ex*****on.
▶️ One content layer for more consistent personalization across channels and languages.
What sets Agentforce Marketing apart is its ability to go beyond campaign personalization. It supports real-time orchestration across the full customer journey, helping marketers assemble content, adapt experiences, and coordinate actions with richer context and more complex business rules.
At CRESCITA, we help brands move from AI experimentation to AI ex*****on, designing and activating 1:1 personalized customer journeys with Salesforce at scale that drives measurable loyalty and ROI.
Follow and contact CRESCITA today or to learn more about our Salesforce Agentforce Marketing solutions at 🔗 crescitacg.com